Revolutionaries at Sony

Today, more than 10 million PlayStations have been sold, and the widely anticipated second generation of its hit, Playstation II, is expected to be available in the U.S. by Fall 2000. Unlike Nintendo's and Sega's 10-14-year-old audience, the PlayStation has managed to gain a cult-like following with kids and adults: college students with time, freedom, and a credit card; young professionals who are still unwilling to take full responsibility for the new suits lining their closets; and 30-somethings and Wall Street professionals who spend their evenings and weekends hooked in front of their sets.

In the history of the 20th century businesses, Sony's tremendous growth performance is virtually unmatched. What was the secret behind this successful venture? A team of men led by one man who had a relentless vision.

Table of contents

Chapter 1: The Passion Ken Kutaragi - Always at the Center of Controversy
Chapter 2: "DO IT": The Decision-Making Process
Chapter 3: Appealing to the Software Developers
Chapter 4: Distribution Revolution: The "Breakout" Strategy
Chapter 5: Making the Winning Game Machine: The Intellingence of Algorithms
Chapter 6: Sony's Love-Hate Relationships
Chapter 7: The Fight for Control in the United States
Chapter 8: Kutaragi's Venture Business Advice for the Entrepreneur
Epilogue
Glossary
Index