Revolutionaries at Sony - Reiji Asakura - Librairie Eyrolles
Tous nos rayons

Déjà client ? Identifiez-vous

Mot de passe oublié ?

Nouveau client ?

Revolutionaries at Sony
Ajouter à une liste

Librairie Eyrolles - Paris 5e

Revolutionaries at Sony

Revolutionaries at Sony

The Making of the Sony Playstation and the Visionaries Who Conquered the World of Video Games

Reiji Asakura

235 pages, parution le 20/05/2000


Prior to 1994, Sony had never released a video game. Not only was this a market will notoriously difficult consumers, but it was a field dominated by two ferocious companies, Nintendo and Sega. However, within four short years of its founding, Sony Computer Entertainment managed to dominate the video-game world by giving to the world's top-selling game machine, the PlayStation.

Today, more than 10 million PlayStations have been sold, and the widely anticipated second generation of its hit, Playstation II, is expected to be available in the U.S. by Fall 2000. Unlike Nintendo's and Sega's 10-14-year-old audience, the PlayStation has managed to gain a cult-like following with kids and adults: college students with time, freedom, and a credit card; young professionals who are still unwilling to take full responsibility for the new suits lining their closets; and 30-somethings and Wall Street professionals who spend their evenings and weekends hooked in front of their sets.

In the history of the 20th century businesses, Sony's tremendous growth performance is virtually unmatched. What was the secret behind this successful venture? A team of men led by one man who had a relentless vision.

Table of contents

Chapter 1: The Passion Ken Kutaragi - Always at the Center of Controversy
Chapter 2: "DO IT": The Decision-Making Process
Chapter 3: Appealing to the Software Developers
Chapter 4: Distribution Revolution: The "Breakout" Strategy
Chapter 5: Making the Winning Game Machine: The Intellingence of Algorithms
Chapter 6: Sony's Love-Hate Relationships
Chapter 7: The Fight for Control in the United States
Chapter 8: Kutaragi's Venture Business Advice for the Entrepreneur

Caractéristiques techniques

Éditeur(s) Mc Graw Hill
Auteur(s) Reiji Asakura
Parution 20/05/2000
Nb. de pages 235
Format 16 x 23,5
Couverture Relié
Poids 517g
Intérieur Noir et Blanc
EAN13 9780071355872


Livraison à partir de 0,01 en France métropolitaine
Paiement en ligne SÉCURISÉ
Livraison dans le monde
Retour sous 15 jours
+ d'un million et demi de livres disponibles
satisfait ou remboursé
Satisfait ou remboursé
Paiement sécurisé
modes de paiement
Paiement à l'expédition
partout dans le monde
Livraison partout dans le monde
Service clients
librairie française
Librairie française depuis 1925
Recevez nos newsletters
Vous serez régulièrement informé(e) de toutes nos actualités.