Small Business Solutions for E-Commerce

What are the keys to a winning e-commerce site? If you're an
entrepreneur launching a new venture or you're expanding
your brick-and-mortar business to the Web, this book can help
you make the right decisions to compete—and prosper—in the
digital marketplace. Small Business Solutions For
E-Commerce packs the expert guidance you need to build
and run a small-business dot-com using Microsoft®
technologies and services. It's a business guide—not a
technical reference—but you'll get conversant enough in the
technology to be able to choose the right tools and vendors to
support your initiatives. Discover how to:

• Plan and build your site—organizing the structure, content,
  "front end," and "back end"
  
• Understand what kind of operations require a database and
  transaction-processing system
  
• Know what questions to ask a Web developer before you
  hire one
  
• Apply the online brand-building strategies that create a
  positive, customer-focused identity for your company,
  products, and services
  
• Protect your Web content through trademarks, copyrights,
  and licensing
  
• Get tips for building a "sticky" site that attracts traffic and
  keeps customers coming back
  
• Budget and allocate resources for ongoing site maintenance
  
• Understand why good customer service is even more critical
  on the Web—and learn the metrics for measuring your site's
  success