Small Websites, Great Results
The Blueprint for Creating Websites That Really Work
Résumé
The definitive guide on the new approach to website design. Small Websites, Great Results brings the latest trends-simplicity, ease-of-use, and efficiency-to the world of website design. Big, bloated, hard-to-navigate websites are a thing of the past. They don't work, customers hate them, and companies dread spending their valuable resources on them. This book shows readers that bigger is not better, and that there is a proven method for building websites that produce fantastic results!
Author Doug Addison's mantra throughout this book is twofold: simplicity is the key to success, and quality is much more important than quantity. We hear this all the time, but seldom do we apply it to our websites. This book shows you new approaches to creating sites; what makes small sites really work; how to select winning themes and formats for a site; design techniques that make sites look professional, even on a small scale; the secrets of getting business from the Web; strategies for getting, keeping, and satisfying customers; and much more. Special techniques are also provided to show less-experienced readers how to work with professional designers to get the best possible results. Small Websites also features a set of small sites that work for different types of businesses, including: professional services, artists, entertainers, writers, and speakers, consultants, and other organizations. Readers can use the examples as presented, or modify them to suit their own special needs. Anyone who has put off creating a site for their business because of a lack of resources-or those who have built sites that have quickly gotten bloated and out of control-will treasure this book!
In this book you will learn how to:
- Design, create, and support your website inexpensively, while also seeing great results.
- Apply an alternative approach to redesigning the typical bloated, overly-complicated, one-size-fits all website.
- Use effective methods to encourage customer interaction, sell products and services, and obtain feedback to make your site more profitable.
- Create websites that users can trust so you can get and keep more customers.
- Work with outside web designers and other professionals to get the best results.
This Book Is Written For:
- Anyone who needs to start a website or redesign an existing one
- Anyone interested in learning more about website design
- Experienced designers looking for winning design advice
- All designers looking for a much needed alternative to the "bigger is better" approach
L'auteur - Doug Addison
Doug Addison (Austin, TX) is the owner of Doug Addison Web Productions. He specializes in advanced website designs, strategic and content management, databases for Web productions, writing and editing for the Web, managing Web project assets and writers, programmers, artists and designers. His clients include a variety of organizations, such as the University of Texas McDonald Observatory, Motorola, Aid to Artisans, Inc., CMP Media, Lawyers' Committee of Texas, and Texas Weekly.
Sommaire
- Building Small: A New Approach for Successful Websites
- What Makes a Small Site?
- Creating a Focus for Your Site
- Use the Right Design and Navigation Format
- Tips and Techniques for Content and Functionality That Users Love
- Small Site Approach to Web Marketing
- Strategies for Turning Visitors into Customers
- Getting What You Need from Your Web designer
- Keeping Your Small Site Up-to-Date
- What to Do When You've Outgrown a Small Site
- Small Sites for Professional Services
- Small Sites for Trade Services
- Small Sites for Specialty Products
- Small Sites for Artists, Writers, and Performers
- Small Sites for Restaurants
Caractéristiques techniques
| PAPIER | |
| Éditeur(s) | Paraglyph Press |
| Auteur(s) | Doug Addison |
| Parution | 14/01/2005 |
| Nb. de pages | 279 |
| Format | 20 x 25 |
| Couverture | Broché |
| Poids | 725g |
| Intérieur | Noir et Blanc |
| EAN13 | 9781932111903 |
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