Starting an Online Business

Frank Fiore

350 pages, parution le 01/10/2001

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Résumé

TechTV is the only cable television channel covering technology news, information, and entertainment from a consumer, industry, and market perspective 24 hours a day. From industry news to product reviews, tech stocks to tech support, TechTV's original programming keeps the wired world informed and entertained. TechTV is one of the fastest-growing cable networks, currently available in more than 25 million households and distributing content to 70 countries around the world. Check local television listings for TechTV in your area.

Contents

I. INTRODUCTION.

1. Putting the 'e' in Commerce.
2. What's The Big Idea? Identifying a Need.
3. WWW - The Wild & Wooly Web.
4. Creating A Unique Selling Position.
5. The Business Plan - Your Plan for Your Online Business.
6. Getting the Dough.

II. SETTING UP SHOP.

7. Getting Started - First Steps.
8. Hosting Your Store for Free.
9. Hosting with an ISP.
10. Be Your Own Host.
11. Building Your Web Store.

III. ECOMMERCE BASICS.

12. The 3 Cs of eCommerce.
13. Meeting The Customer's Expectations.
14. The Seven Cardinal Sins of eCommerce.

IV. DELIVERING THE GOODS.

15. Taking The Order.
16. Fulfillment And Shipping.
17. Customer Service.

V. PROMOTING YOUR ONLINE BUSINESS.

18. Marketing.
19. Speaking the Language of Net Advertising?
20. Promoting Your Site For FREE! - From MeatSpace to CyberSpace.
21. Contests, Give-Aways & Promotions.
22. PR - Getting the Word Out.
23. Affiliate Marketing.
24. The 10 Ways to Drive Customers AWAY from your site.
Appendix. Important Resources On the Web

L'auteur - Frank Fiore

Frank Fiore is an acknowledged eBusiness expert and accomplished author of six eBusiness books that have sold over 50,000 copies. His most recent book from Que Publishing is Writing a Business Plan in No Time. He was the online shopping guide for About.com and is a prolific writer of eBusiness features on Informit.com. In addition to his writing endeavors, he has appeared on numerous TV and radio talk shows discussing online shopping and the future of eCommerce, and teaches college level courses on eBusiness at Western International University.

Caractéristiques techniques

	PAPIER
Éditeur(s)	Que
Auteur(s)	Frank Fiore
Parution	01/10/2001
Nb. de pages	350
Format	18,8 x 23,2
Couverture	Broché
Poids	604g
Intérieur	Noir et Blanc
EAN13	9780789725646

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Starting an Online Business

Résumé

L'auteur - Frank Fiore

Caractéristiques techniques

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