Telecom service rollouts

How to launch sustainable value added services

Rajoo Nagar

288 pages, parution le 25/07/2002

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Indisponible

Résumé

Carriers and service providers who want to rollout a telecom service and not lose their shirt will get rich advice and practical "how-to's" from the companies who've already done it. Winners and losers report on what they did, why, and what happened.

Eye-opening post-mortem of the "crash year"
Industry leaders talk about the business plans behind their most profitable rollouts
Reveals how partnerships can help or hinder
Explains how to manage capital throughout the funding process
Includes real-world go-to-market strategies
Covers how companies can stregthen their competitive position

Learn the core business practices and strategies that can lead service providers to a sustainable business model
Contents

PART ONE: THE YEAR OF THE CRASH: A POSTMORTEM OF THE TELECOM CRISIS
Chapter 1: We Built It and Nobody Came
Chapter 2: From Bust Practices to Best Practices
PART TWO: BACK TO THE FUTURE: STRATEGIES FOR SURVIVAL
Chapter 3: Building a Defensible Business
Chapter 4: Profitable Market Entry Strategies
Chapter 5: Building an Effective Service Strategy
Chapter 6: Partnerships—Effectively Working the Value Chain
Chapter 7: Preparing to Launch Your Service
Chapter 8: Marketing Communications—Maximizing Your Marketing Dollars
PART THREE: THE NEXT GENERATION—NOT BEING LEFT WITH STRANDED CAPITAL
Chapter 9: What Truly New Services and When?
Chapter 10: Market Forecasts

Caractéristiques techniques

	PAPIER
Éditeur(s)	Mc Graw Hill
Auteur(s)	Rajoo Nagar
Parution	25/07/2002
Nb. de pages	288
Format	15 x 22,8
Couverture	Broché
Poids	405g
Intérieur	Noir et Blanc
EAN13	9780071391122