The complete idiot's guide to e-Commerce

• Learn how to start a brand new business or change an existing one into an e-business
  
• Covers the state-of-the-art developments in e-commerce including the "holy grail" of business IT, the e-commerce business model
  
• Explains the latest e-business design strategies and pitfalls
  

Table of contents

Part 1: What Is e-Cornmerce

1: What Is Driving the e-Commerce Revolution'

2: The Sky Is the Limit: Internet Market Valuations

3: The Next Great e-Commerce Company-Yours

4 e-Commerce Defined

5: The Virtual Corporation

6: Killer Apps

7: The Laws of the e-Commerce Jungle

Part 2: Opportunities in e-Cornmerce

8: It's just a Matter of Time: Real Time vs. Batch

9: King of the Jungle-The Automated Supply Chain

10: The Customer Is King

11: Show Me the Money

12: The Virtual Workforce

13: There's Gold in Them Thar Hills: Data Mining

Part 3: e-Marketing

14: Spinning a Web-Internet Marketing

15: Internet Advertising

16: Internet Marketing Models

17: Offline Marketing for Online Businesses

18: The Marketing Goldrush: Data Mining

Part 4: e-Strategies: Managing the e-Corporation

19: e-Commerce Resource Planning

20: Knowledge Management

21: Customers: Leveraging Your e-Commerce Assets

22: Land Mines Lurking on the Net

Part 5: Pulling it All Together

23: The Definitive e-Commerce Model

Glossary