The e-Business (R)evolution
Living and Working in an Interconnected World
864 pages, parution le 28/02/2002
(2eme édition)
Résumé
The worldwide e-business bestseller...updated for the next
phase of the revolution!
2. Preparing the Online Business.
3. Selecting the Technology.
4. Avoiding Legal Issues.
5. Marketing Strategies on the Web.
6. Search Engines and Portals.
7. Shopping and ORM Solutions.
8. Supporting E-Business Components.
9. Interactive Communication Experiences.
10. Comparing Web Technologies.
11. Security on the Internet.
12. Dealing with Java.
13. Imaging on the Internet.
14. Paying Via the NET.
15. The Open Source Community.
16. Pervasive Computing.
17. Beyond Pervasive Computing.
A: Glossary of E-Business Terms.
B: Example Internet Business Architecture.
C: Useful Web Addresses.
D: Internationalization of Web Sites.
E Dot.Com Death Analysis.
Subject Index.
From strategy to tactics, technology to operations, The E-business (R)evolution is the world's #1 e-Business briefing for every executive, entrepreneur, and planner. Now, Daniel Amor has thoroughly updated this global best-seller, reflecting the seismic changes in the e-Business marketplace and showing how to profit from the lessons of the dot-com crash. Amor offers fresh insights into every facet of doing business on the Web—B2B, B2C, and beyond. Through real-world examples and business cases, you'll learn how to:
- Strengthen the business foundations underlying your e-Business initiative
- Tie technology to your enterprise goals
- Architect tomorrow's robust, scalable e-Business infrastructures
- Integrate Web-based applications, client software, middleware, and back-end systems
- Leverage new CRM/eCRM, content management, and knowledge management technologies
- Anticipate and plan for the impact of pervasive computing, open source, and other key trends
Contents
Foreword By Paolo Glisenti.
Introduction.
I. THE FOUNDATION.
1. Introduction to Internet Business.Being Online. Defining
E-Business. Reasons for Going Online. Differentiating
between E-Business Categories. Using the New Paradigm of
E-Business.
2. Preparing the Online Business.
Competitor Analysis on the
Internet. The Fourth Channel. Paradigms in the New Economy.
Return on Investment. Driving Business Process
Reengineering. Designing, Developing, and Deploying the
System.
3. Selecting the Technology.
Internet Networking.
Exploring the IT Infrastructure. Deciding on the Enterprise
Middleware. Choosing the Right Enterprise Applications.
Building the E-Business Applications. Speeding up the
Internet.
4. Avoiding Legal Issues.
Global Contracts. The Web
Site. Encryption Algorithms. Developing a Dark Site.
5. Marketing Strategies on the Web.
Internet Marketing
Technologies. Web Design. Attracting Visitors to Your Site.
Virtual Societies. Localization. Promoting Your E-Business.
Banner Ad Campaigning. Online Measurement. One-to-One
Marketing. Direct Marketing. Choosing the Right ISP.
II. E-BUSINESS APPLICATIONS.
6. Search Engines and Portals.
Searching the Internet.
The Future of Searching. Intelligent Network Agents. Portal
Sites.
7. Shopping and ORM Solutions.
Online Shopping. Shopping
Solutions. Implications of the New Economy. Electronic
Software Distribution. Configurator Tools. Auctioning on
the Internet. Operational Resources Management. Joining the
Shopping and ORM Solutions.
8. Supporting E-Business Components.
Content Management
Systems. Customer Relationship Management. Knowledge
Management Systems.
9. Interactive Communication Experiences.
The Basics. Moderating
Online Meetings. Internet Chat Solutions. Peer-to-Peer
Technologies. Internet-Based Trainings.
III. INTERNET TECHNOLOGIES.
10. Comparing Web Technologies.
Finding the Right Browser.
The Hypertext Markup Language. The Dynamic Web. Dynamic
Server Concepts. Web Application Servers. The Extensible
Markup Language. Plug-ins. JavaScript.
11. Security on the Internet.
Creating a Security
Strategy. Cryptographic Tools. Applications of Cryptology.
Privacy on the Internet. Fighting Virus and Hoax Virus
Warnings. Conflicts in the Information Age. Client-based
Security. Server-based Security.
12. Dealing with Java.
Introducing Java. Java
Foundation Classes. Jini. JavaBeans. InfoBus. Resolving
Possible Java Issues. Avoiding the Java Wars. The Future of
Java Computing.
13. Imaging on the Internet.
Image Business. Image
Concepts. The FlashPix Format. QuickTime VR. VRML.
Comparing Imaging Technologies. The Future of
Imaging.
14. Paying Via the NET.
The Payment Business.
Fraud on the Internet. Example Business Cases. Postpaid
Payment Systems. Instant-paid Payment Systems. Prepaid
Payment Systems. Comparing Payment Technologies. The Future
of Payment.
IV. THE PRESENT FUTURE.
15. The Open Source Community.
Information Wants to Be
Free. Free Software Projects. Open Source Projects. Moving
Your Company from Products to Services. Introduction to
Open Hardware. Outlook into the Future.
16. Pervasive Computing.
Internet Services.
Programming Models. Device-to-device Communication.
Information Exchange. Service Broadcasting. The Vision.
Comparison of Pervasive Computing Technologies. The Future
of Pervasive Computing.
17. Beyond Pervasive Computing.
Technical Outlook on the
Future. Looking into the Future of Business. The Societal
Impact.
A: Glossary of E-Business Terms.
B: Example Internet Business Architecture.
The Business Idea.
Marketing on the Web. Implementation of the Service.
Outlook into the Future.
C: Useful Web Addresses.
Business. Comics.
Computers. Fun. Hacking-Related Sites. Internet
Organizations. Mailing Lists. News. Search Engines.
Software Development.
D: Internationalization of Web Sites.
Introduction. Bad Habits.
ISO 8859 and Unicode. ISO 639 Language Codes. International
URLs.
E Dot.Com Death Analysis.
Introduction. Dot.Com
Failures. Successful Examples. The Future.
Subject Index.
L'auteur - Daniel Amor
Daniel Amor
is an e-business consultant for Hewlett-Packard in Germany. He is currently involved in several large e-business projects throughout Europe.
Caractéristiques techniques
| PAPIER | |
| Éditeur(s) | Prentice Hall |
| Auteur(s) | Daniel Amor |
| Parution | 28/02/2002 |
| Édition | 2eme édition |
| Nb. de pages | 864 |
| Format | 17,7 x 23,3 |
| Couverture | Broché |
| Poids | 950g |
| Intérieur | Noir et Blanc |
| EAN13 | 9780130670397 |
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