
The E-Business Revolution
Daniel Amor - Collection Hewlett Packard professional books
Résumé
The E-Business (R)evolution is a complete handbook and briefing for every
entrepreneur and executive making e-business plans. Start by
understanding the six phases of e-business, from "Hello, I'm Online, Too"
through "One World -- One Computer." Discover where you fit today -- and
where you should be. Build the case for e-business and e-commerce; then
learn how to choose the right technologies, avoid the legal (and other)
pitfalls of e-business; and much more. Coverage includes:
- Planning for e-business: back office systems,
technology choices,
ISPs, and architecture
- Marketing that works: personalization, content,
affiliates,
localization, promotion, advertising, measurement, and more
- Building "sticky" sites: how to attract and retain
customers
- Search engines, corporate portals, intelligent agents,
and beyond
- Internet-based shopping, procurement, and operations
technologies
- and their business implications
- What you need to know about Web security
Daniel Amor offers fresh insight into the significance of
each new
e-business technology, from Web application servers to
XML, open source
to Internet chat. He also previews the fast-approaching
era of pervasive
computing, where everyone and everything is connected -
and its
implications for your business. Whatever your role in
planning, deploying,
and managing e-business solutions, The E-business
(R)evolution is an
unparalleled resource.
Table of contents
- Part I: The Foundation
- Chapter 1: introduction To internet Business
- Chapter 2: Preparing The Online Business
- Chapter 3: Selecting The Technology
- Chapter 4: Avoiding Legal issues
- Chapter 5: Marketing Strategies On The Web
- Part II: E-Business Applications
- Chapter 6: Search Engines And Portals
- Chapter 7: Shopping And Orm Solutions
- Chapter 8: interactive Communication Experiences
- Part III: internet Technologies
- Chapter 9: Comparing Web Technologies
- Chapter 10: Security On The internet
- Chapter 11: Dealing With Java
- Chapter 12: imaging On The internet
- Chapter 13: Paying Via The Net
- Part IV: The Present Future
- Chapter 14: The Open Source Community
- Chapter 15: Pervasive Computing
- Chapter 16: Beyond Pervasive Computing
- Subject Index
L'auteur - Daniel Amor
is an e-business consultant for Hewlett-Packard in Germany. He is currently involved in several large e-business projects throughout Europe.
Caractéristiques techniques
PAPIER | |
Éditeur(s) | Prentice Hall |
Auteur(s) | Daniel Amor |
Collection | Hewlett Packard professional books |
Parution | 15/09/1999 |
Nb. de pages | 636 |
Format | 17,8 x 23,5 |
Poids | 950g |
EAN13 | 9780130851239 |
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