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The essential guide to Mobile Business

Librairie Eyrolles - Paris 5e

The essential guide to Mobile Business

The essential guide to Mobile Business

280 pages, parution le 22/11/2001


Mobile business is the next generation of e-business, in which virtually any traditional business function can be delivered via mobile devices such as cell phones, pagers, or PDAs. The goal of mobile business and m-commerce is to enable people to conduct business and make purchases using portable devices as easily and efficiently as they could in the office or at home. The Essential Guide to Mobile Business is a complete, up-to-the-minute briefing on m-business for every non-technical professional.

KEY TOPICS:Leading m-business implementers Ingrid Vos and Pieter de Klein introduce the mobile Internet, comparing it to the traditional Internet from three different perspectives: customer, entrepreneur, and developer. You'll review key m-business technologies such as WAP and Bluetooth, and preview tomorrow's advances, such as GPRS, UMTS, and EDGE. Vos and Klein present a series of detailed case studies designed to help you identify your best m-business opportunities, and offer a detailed five-step action plan for establishing your mobile Internet presence.

MARKET:For all investors, business decision-makers, marketing, sales, public relations, and other professionals who need accurate, accessible information about emerging wireless technologies.

Table of Contents

  • Preface
  • Structure of the Book
  • 1 WAP and the Future 1
  • 2 Similarities and Differences between WAP and the Internet 45
  • 3 The Rapid Development of Mobile Communications 81
  • 4 The Internet 101
  • 5 Mobile Internet 113
  • 6 Mobile Internet: Get on Board Now, or Wait? 149
  • 7 Opportunities and Threats of Mobile Internet for Your Business 171
  • 8 WAP in the Real World 191
  • 9 Five Steps to a Successful WAP Site 221
  • 10 A Look into the Mobile Future 247
  • App. A Examples and Tips to Build a WAP Site 253 App. B List of Interesting URLs 261
  • Abbreviations 265
  • Index 269
  • About the Authors 279

Caractéristiques techniques du livre "The essential guide to Mobile Business"

Éditeur(s) Prentice Hall
Auteur(s) Ingrid Vos, Pieter De Klein
Parution 22/11/2001
Nb. de pages 280
Format 17,8 x 23,5
Couverture Broché
Poids 598g
Intérieur Noir et Blanc
EAN13 9780130938190

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