
The essential guide to Mobile Business
Résumé
KEY TOPICS:Leading m-business implementers Ingrid Vos and Pieter de Klein introduce the mobile Internet, comparing it to the traditional Internet from three different perspectives: customer, entrepreneur, and developer. You'll review key m-business technologies such as WAP and Bluetooth, and preview tomorrow's advances, such as GPRS, UMTS, and EDGE. Vos and Klein present a series of detailed case studies designed to help you identify your best m-business opportunities, and offer a detailed five-step action plan for establishing your mobile Internet presence.
MARKET:For all investors, business decision-makers, marketing, sales, public relations, and other professionals who need accurate, accessible information about emerging wireless technologies.
Table of Contents
- Preface
- Structure of the Book
- 1 WAP and the Future 1
- 2 Similarities and Differences between WAP and the Internet 45
- 3 The Rapid Development of Mobile Communications 81
- 4 The Internet 101
- 5 Mobile Internet 113
- 6 Mobile Internet: Get on Board Now, or Wait? 149
- 7 Opportunities and Threats of Mobile Internet for Your Business 171
- 8 WAP in the Real World 191
- 9 Five Steps to a Successful WAP Site 221
- 10 A Look into the Mobile Future 247
- App. A Examples and Tips to Build a WAP Site 253 App. B List of Interesting URLs 261
- Abbreviations 265
- Index 269
- About the Authors 279
Caractéristiques techniques
PAPIER | |
Éditeur(s) | Prentice Hall |
Auteur(s) | Ingrid Vos, Pieter De Klein |
Parution | 22/11/2001 |
Nb. de pages | 280 |
Format | 17,8 x 23,5 |
Couverture | Broché |
Poids | 598g |
Intérieur | Noir et Blanc |
EAN13 | 9780130938190 |
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