The Fast Track to Profit

An Insider's Guide to Exploiting the World's Best Internet Technologies

Lee G. Caldwell

208 pages, parution le 20/08/2002

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Résumé

An expert blueprint for achieving rapid ROI with Web & Internet technology.
* Your best opportunities for profiting from today's Internet and tomorrow's Internet-related advances
* Six key mistakes you can't afford to make—and how to avoid them.
* Practical strategies and tactics for improving execution and reducing cost
* New business scenarios, best-practice processes, and realistic implementation techniques
* "The Great Eyeball Race": Maximizing the effect of your Web and e-commerce presence
* "Driving the Net": A step-by-step "Internet owner's manual" for executives
* Proven, industry-specific reengineering solutions—in depth
The Fast Track to Profit gives managers an up-to-the-minute briefing on the use of Internet technologies for profit—and realistic, specific techniques for transforming promises into cold, hard cash. Drawing on his immense experience as a strategist, IT leader, and hands-on implementer Lee Caldwell offers insider's solutions for the key challenges of Internet-based reengineering—both technical and human. Caldwell presents detailed, example-rich chapters on maximizing the value of Internet technology.
Your Internet initiatives promised lower costs, greater business value, and stronger, more profitable relationships throughout the entire value chain. It's about time they delivered. In The Fast Track to Profit, Lee Caldwell shows how to make it happen—starting today, and for years to come.

Contents

Using Internet technologies to make cold, hard cash
Improving your business scenarios
Reengineering the U.S. auto industry: DaimlerChrisler, Ford, and General Motors
Reengineering the financial services industry
Reengineering the travel industry
Reengineering the telecommunications industry
The great eyeball race
Insider secrets revealed
Driving the Internet: step by step owner's manual
Appendix: Technology primer for executives

L'auteur - Lee G. Caldwell

LEE G. CALDWELL, Vice President and CTO of Hewlett-Packard's Imaging and Printing Systems organization, is responsible for strategic planning, business development, and technology strategy. As Director of Internet Technology Strategy for IBM, he was directly responsible for advanced Internet activities across the company. As Associate VP for Information Technology and Dean of Academic Computing at Indiana University, he was responsible for IT for the entire IU system. He holds a Ph.D. in Strategic Management from Texas A&M and a J.D. from BYU.

Caractéristiques techniques

	PAPIER
Éditeur(s)	Prentice Hall
Auteur(s)	Lee G. Caldwell
Parution	20/08/2002
Nb. de pages	208
Format	15 x 22,7
Couverture	Broché
Poids	365g
Intérieur	Noir et Blanc
EAN13	9780130463470