Visual Consumption

Jonathan E. Schroeder - Collection Routledge Interpretive Marketing Research

192 pages, parution le 19/04/2005

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Résumé

How do images communicate? How do images circulate in consumer culture? What does the production and consumption of images mean for marketing and society? What can a visual approach bring to consumer research?

A key characteristic of the 21^st century economy is "the image." Brand development is based on image, products advertised via images, and corporate image is critical for economic success. This book draws from art history, photography and visual studies to develop an interdisciplinary, image-based approach to understanding consumer behavior.

The book focuses on four themes: representation, photography, images and identity. It presents a theoretical perspective on visual consumption, providing wide-ranging examples from advertising, the internet, photography, design, theatre and tourism. The author also discusses the importance of the internet in bringing visual issues into the mainstream of strategic thinking, and spurring research into perception and preference of visual displays.

This book provides an unparalleled guide to the visual consumption processes necessary for understanding and succeeding in today's market.

L'auteur - Jonathan E. Schroeder

Jonathan Schroeder is Professor of Marketing at the University of Exeter, UK. He is a Visiting Professor in Marketing Semiotics at University Bocconi in Milan, where he lectures in the Masters Program in Fashion, Experience and Design Management. He has taught at the University of California, Berkeley, the University of Rhode Island, Novgorod State University, Russia and the Royal Institute of Technology, Stockholm. He is an editor of the journal Consumption Markets and Culture. His research focuses on the production and consumption of images and has been published widely in marketing, psychology, design, and anthropology journals. His book Visual Consumption (Routledge 2002) introduced an interdisciplinary, image-based approach to understanding consumer behaviour. He received his Ph.D. from the University of California, Berkeley, and pursued postdoctoral work in visual studies at the Rhode Island School of Design.

Sommaire

Preface
Consuming representation
Consumption domains
Bibliography
Index

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Caractéristiques techniques

	PAPIER
Éditeur(s)	Routledge
Auteur(s)	Jonathan E. Schroeder
Collection	Routledge Interpretive Marketing Research
Parution	19/04/2005
Nb. de pages	192
Format	15,5 x 23,5
Couverture	Broché
Poids	321g
Intérieur	Noir et Blanc
EAN13	9780415366250