Web Dragons

Inside the Myths of Search Engine Technology

Ian H. Witten, Marco Gori, Teresa Numerico

288 pages, parution le 04/12/2006

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Résumé

In the eye-blink that has elapsed since the turn of the millennium, the lives of those of us who work with information have been utterly transformed. Pretty well all we need to know is on the web; if not today, then tomorrow. It's where we learn and play, shop and do business, keep up with old friends and meet new ones. What makes it possible for us to find the stuff we need to know? Search engines.

Search engines-"web dragons"-are the portals through which we access society's treasure trove of information. How do they stack up against librarians, the gatekeepers over centuries past? What role will libraries play in a world whose information is ruled by the web? How is the web organized? Who controls its contents, and how do they do it? How do search engines work? How can web visibility be exploited by those who want to sell us their wares? What's coming tomorrow, and can we influence it? We are witnessing the dawn of a new era, starting right now-and this book shows you what it will look like and how it will change your world.

Do you use search engines every day? Are you a developer or a librarian, helping others with their information needs? A researcher or journalist for whom the web has changed the very way you work? An online marketer or site designer, whose career exists because of the web? Whoever you are: if you care about information, this book will open your eyes-and make you blink.

L'auteur - Ian H. Witten

Ian H. Witten is a professor of computer science at the University of Waikato in New Zealand. He directs the New Zealand Digital Library research project. His research interests include information retrieval, machine learning, text compression, and programming by demonstration. He received an MA in Mathematics from Cambridge University, England; an MSc in Computer Science from the University of Calgary, Canada; and a PhD in Electrical Engineering from Essex University, England. He is a fellow of the ACM and of the Royal Society of New Zealand. He has published widely on digital libraries, machine learning, text compression, hypertext, speech synthesis and signal processing, and computer typography. He has written several books, the latest being Managing Gigabytes (1999) and Data Mining (2000), both from Morgan Kaufmann.

Sommaire

Setting the Scene
Literature and The Web
Meet the Web
How to Search
The Web Wars
Who Controls Information?
The Dragons Evolve

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Caractéristiques techniques

	PAPIER
Éditeur(s)	Morgan Kaufmann
Auteur(s)	Ian H. Witten, Marco Gori, Teresa Numerico
Parution	04/12/2006
Nb. de pages	288
Format	19 x 23,5
Couverture	Broché
Poids	600g
Intérieur	Noir et Blanc
EAN13	9780123706096
ISBN13	978-0-12-370609-6