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Web Enable Your Small Business in A Weekend

Web Enable Your Small Business in A Weekend

John Gosney

324 pages, parution le 01/10/2000

Résumé

Want to expand the reach of your small business but think you don't have the tools or resources to complete the job? Well, now you do. This book walks you through developing, implementing, and maintaining a Web site for your small business. Using the functions and features available in FrontPage, you can launch a powerful e-commerce site in a few short days. You'll also discover how to use Access behind your site to add even more functionality. With this useful guide, you'll see how easy it is to take your business from offline to online in just one weekend.
Inside you'll find:
  • Strategies for building a powerful, functional Web site
  • Information on how to maintain and update Web content
  • Tips and techniques for getting the most out of FrontPage and Access
  • Methods for capturing customer information and using it in a powerful database

What's on the CD-ROM:

  • Sample book files, including a sample Web site built using concepts in the book
  • Paint Shop ProTM 6
  • Cool Edit 2000
  • WinZip®
  • GifArtTM and My Creations clip art collections, and 4004 Background Images and Sounds to jazz up your site
Contents
  • Introduction
  • Friday Evening: What E-Commerce Means to Your Small Business
  • E-Commerce Considerations
  • Living on Web Time
  • Enabling Data Using HTML
  • Considering Web Site Design Essentials
  • Knowing What You Want versus What You Need
  • Gathering and Organizing Information
  • Building a Web Site Framework
  • Developing a Process Plan
  • Using the Tools of the Track: FrontPage and Access
  • Using FrontPage
  • Using Access
  • Session in Review
  • Saturday Morning: Working with FrontPage
  • Locating Personal Web Server on Your Computer
  • Installing Personal Web Server
  • Verifying the PWS Installation
  • Checking the Rest of Your Components
  • Disabling the Windows Automatic Dial-Up Connection
  • Take a Break!
  • Exploring FrontPage 2000
  • Creating Your First Web Page
  • Placing and Formatting Text
  • Inserting Graphics
  • Working with FrontPage Components
  • Saving Your Web Pages
  • Session In Review
  • Saturday Afternoon: Advanced FrontPage Functionality
  • Building a FrontPage Web
  • Naming a FrontPage Web
  • Adding New Pages to Your Web
  • Understanding Where FrontPage Webs are Stored on Your Computer
  • Using a Web Browser to Access Pages in Your Web
  • Working with FrontPage Wizards and Themes
  • Using the Corporate Presence Wizard
  • Customizing Webs Created Using Wizards
  • Adding Tables to Organize Your Information
  • Formatting Tables
  • Adding Text and Graphics to Your Tables
  • Take a Break!
  • Working with Frames
  • Creating and Saving a Frames Page
  • Saving Frames Pages
  • Understanding Frames Page Mechanics
  • Customizing Frame Properties with FrontPage
  • Working with Forms In Your Web Pages
  • Form Element: One-Line Text Box
  • Form Element: Scrolling Text Box
  • Form Element: Check Box
  • Form Element: Radio Button
  • Form Element: Drop-Down Menu
  • Form Element: The Push Button
  • Adding Hyperlinks
  • Adding Text Hyperlinks to Your Pages
  • Testing Hyperlinks in a Browser
  • Adding Graphical Hyperlinks to Your Pages
  • Session in Review
  • Saturday Evening: Dynamic Webs: Processing Forms and Integrating Databases
  • What's So Dynamic about Dynamic Webs?
  • Active Server Pages 101
  • Getting Your Web Ready for ASP
  • Processing Forms
  • Creating a Form-Processing Web Page
  • Take a Break!
  • The Background of Dynamic Webs
  • Using a Database
  • Organizing Your Business Process Flow
  • Preparing Your Access Database for the Web
  • Establishing a Data Source Name (DSN)
  • Creating Your First Database-Driven Web Page
  • Adding a Search Form
  • Take a Break!
  • Inserting Information: Advanced Database Integration
  • Inserting Information into a Database
  • Session in Review
  • Sunday Morning: Adding FrontPage Spice: Form Validation, DHTML, and E-Mail
  • Validating Forms
  • Determining Required Form Fields
  • Validating Other Form Elements
  • Take a Break!
  • Integrating E-Mail with FrontPage Webs
  • Working with DHTML Effects
  • Adding a Search Feature to Your Web Site
  • Session in Review
  • Sunday Afternoon: Examining a Web-Enabled Small Business Example: BestPop
  • CD Shop
  • History of BestPop CD Shop
  • Investigating the Web Construction Options
  • Considering the Web Design Firm Suggestions
  • Building a Web Site on Their Own
  • Overview of the BestPop Web Site
  • Looking at the BestPop Home Page Design
  • Examining the BestPop Database
  • Analyzing the location.htm Page
  • Analyzing the catalog_search.asp and search_results.asp Pages
  • Take a Break!
  • Analyzing the guestbook.asp and guestbook_confirm.htm Pages
  • Working with the guestbook.asp Page
  • Understanding the guestbook_confirm.htm Page
  • Analyzing the maillng_list.asp and mailing_confirm.htm Pages
  • Analyzing the order.asp Page
  • Analyzing the place_order.asp Page
  • Analyzing the insert_order.asp Page
  • Analyzing the order_status.htm and order_status_results.asp Pages
  • Wrapping up with the BestPop Web Site
  • Session in Review
  • Sunday Evening: Publishing Your Web
  • Registering a Name for Your Web Site
  • Using Register.com to Find a Domain Name
  • Publishing Your Web with the FrontPage Server Extensions
  • Editing Pages on the Web Server
  • Selectively Publishing Web Pages
  • Publishing Your Web without the FrontPage Server Extensions
  • Publishing Your Web Using FrontPage
  • Publishing Your Web Using the Windows 98 Web Publishing Wizard
  • Take a Break!
  • Promoting Your Small Business Web Site
  • Performing Monetary Transactions on the Web
  • Weekend Wrap-Up
  • Appendix A: Finding a Web Hosting Service
  • A Sample Listing of Web Hosting Providers
  • Appendix B: Access Essentials
  • Creating a Database
  • Creating Tables in Design View
  • Entering Data into a Table Using the Datasheet View
  • Modifying a Table that Contains Data
  • Inserting a New Field into an Existing Table
  • Deleting a Field from an Existing Table
  • Modifying a Field Data Type
  • Using the Access Simple Query Wizard
  • Appendix C: What's On the CD-ROM?
  • Running the CD
  • Windows 95/98/NT4/2000/Me
  • The Prima License
  • The Prima User Interface
  • Resizing and Closing the User Interface
  • Using the Left Panel
  • Using the Right Panel
  • Command Buttons
  • Pop-Up Menu Options
  • The Software
  • Glossary
  • Index

L'auteur - John Gosney

John Gosney

is a Web-Database Applications Developer for the IU School Dentistry. He works with ColdFusion, Macromedia Flash, Microsoft Active Server Pages, Java, and other Web-based technologies. He has worked as a consultant to Eli Lilly and Company in System Development and has developed and implemented several Web-based applications utilizing SQL. He is an experienced Web developer utilizing Microsoft FrontPage, Visual InterDev, and ColdFusion. He is the author of several books, including Business Intelligence With ColdFusion, Customer Relationship Management Essentials, and Web Enable Your Small Business In a Weekend.

Caractéristiques techniques

  PAPIER
Éditeur(s) Prima Publishing
Auteur(s) John Gosney
Parution 01/10/2000
Nb. de pages 324
Format 18,7 x 23,2
Couverture Broché
Poids 603g
Intérieur Noir et Blanc
EAN13 9780761529729

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