Webvertising

The Internet's ability to act as an efficient channel for advertising has transformed it into a major marketing tool, and yet no one is really sure of how best to utilise the Internet for this purpose. It is clear that the costs, strategies and effectiveness of Internet marketing differ greatly from conventional marketing. This HOTT Guide Webvertising Special contains a wide range of white papers and case studies written by specialists, which inform you on how to exploit this new advertising trend. The information details the best strategies and will save you a great deal of time and money. Features: Effectiveness of Banner advertising Webvertising tutorials Advantages and disadvantages of Webvertising Defining the online audience Interactive marketing relationships How to integrate Webvertising into your media plan Branding on the Net About The Author/Editor: The Publishing department of SCN Education was founded in 1998 and has built a solid reputation with the production of the HOTT Guide series. Being part of an international IT-training corporation, the editors have easy access to the latest information on IT-developments and are kept well-informed by their colleagues. In their research activities for the HOTT Guide series they have established a broad network of IT-specialists (leading companies, researchers, etc) who have contributed to the books.

B>Contents

1. An introduction to Online Advertising
2. Online vs Traditionnal Marketing
3. Optimizing an Online Campaign
4. Ways to measure
5. Tips
6. Wibvertising In-Depth