Good Business

Steve Hilton, Giles Gibbons

254 pages, parution le 10/05/2002

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Résumé

Anti-globalisation activists are rattling the world's most powerful corporations. Enron threatens to make capitalism a dirty word. September 11th has prompted a long overdue focus on the importance of global co-operation and community. How should big business respond?

In this radical manifesto for capitalism, the authors argue that it's time for companies to start becoming the solution to the world's problems, and stop being seen as the cause; to start using their cultural influence, unique capabilities and grass-roots presence for widespread social good.

With global capitalism in the dock, Good Business presents the case for the defence: how globalisation makes the poor richer; why corporations are good for human rights; how brands can work for social change. But business cannot afford to rest on its laurels. Set against a compelling outline of current thinking on Corporate Social Responsibility, the authors demonstrate through real and aspirational examples why campaigners for social justice and environmental protection should see business as their ally, not their enemy. Good Business brings to life the success that companies can look forward to when they combine customer interests and corporate aims with the world's desire for social progress and meaningful values. This is Corporate Social Leadership. It is the essence of Good Business.

Contents

Orthodoxy
Heresy
Responsibility
Leadership
Anatomy
Possibility
Unity

Caractéristiques techniques

	PAPIER
Éditeur(s)	Texere
Auteur(s)	Steve Hilton, Giles Gibbons
Parution	10/05/2002
Nb. de pages	254
Format	16 x 24
Couverture	Relié
Poids	561g
Intérieur	Noir et Blanc
EAN13	9781587991189
ISBN13	978-1-58799-118-9