Alas! Smith and Milton

How not to run a design company

Howard Milton, Nick Asbury

240 pages, parution le 31/01/2006

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Résumé

One of the world's most successful design firms reveals its inner workings in this look at the business of being creative. Written by the owner of a 25-year-old company that at times has both thrived and barely survived, each chapter addresses a different challenge in running a design firm, such as how to bring order to a creative business without spoiling the fun, manage and motivate creative people, and make money out of a design (and still enjoy it). Interviews with 25 of the company's past and present staff members that include luminaries from the design world, groundbreaking entrepreneurs, and big-hitting financial marketers provide a lively, revealing, and opinionated account of the company and industry's colorful history. Honest, informative, and entertaining, this guide to running a design firm does not claim to have all of the answers, but rather seeks to pass on the observations, lessons, and cautionary tales that only an experienced-and ultimately successful-business such as Smith & Milton could share.

Sommaire

Introduction: Pain and pleasure
Surprise me
Grow up
Waiting for the design fairy
Bending over backwards
Don't I know you?
Setting fire to the Grant Enlarger
Left brain, right brain, wrong brain
Dark horses and top dogs
A bloody rainy day
Designs of the times
Epilogue: No child of mine

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Caractéristiques techniques

	PAPIER
Éditeur(s)	Cyan
Auteur(s)	Howard Milton, Nick Asbury
Parution	31/01/2006
Nb. de pages	240
Format	20,5 x 26
Couverture	Relié
Poids	885g
Intérieur	Quadri
EAN13	9781904879473
ISBN13	978-1-904879-47-3