Bringing Graphic Design In-House

How and When to Design it Yourself

OrangeSeed Design - Collection Graphic Design

192 pages, parution le 14/09/2005

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Résumé

Bringing Graphic Design In-House is geared toward untrained and marginally trained "designers" working within a company that has decided do their design in-house rather than hire and outside firm, and small business owners that have to design their own collateral.

With the market being in such a tough place right now, more and more design is being pulled in-house to save money. The result is that untrained "designers" are having to create collateral that can stand up to the competition (who may be using professional designers) and this can be a daunting task. Designing is difficult in a perfect world and even more difficult when one is dealing with a lack of a basic graphic design education

The goal of this book is two fold. The authors will not only address how to design it yourself, they will also discuss instances where it is best to hire professional outside designers for specific portions of the work. Being able to evaluate your tools, your limitations, and the tasks at hand is vital to being able for success.

L'auteur - OrangeSeed Design

OrangeSeed designs corporate identity systems, brochures, advertising, and promotional material for business and consumer products and services. For fun and inspiration, the firm grows orange trees in the studio greenhouse.

Sommaire

Sect. 1 In-house vs. hiring it out
- Design it yourself or hire it out?
- Working with design firms
- Bringing it in-house!
Sect. 2 In-house design basics
- What is design?
- What you'll need
- Business communications
- Design basics
Sect. 3 In-house design in the real world
- Case studies
Sect. 4 Graphic design solutions
- Design systems
- Logos
- Stationery : letterhead, envelopes and business cards
- Brochures
- Newsletters
- Websites

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Caractéristiques techniques

	PAPIER
Éditeur(s)	Rockport
Auteur(s)	OrangeSeed Design
Collection	Graphic Design
Parution	14/09/2005
Nb. de pages	192
Format	21 x 26
Couverture	Relié
Poids	875g
Intérieur	Quadri
EAN13	9781592530229
ISBN13	978-1-59253-022-9