Electronic Commerce
Strategies and Models for Business-to-Business Trading
Résumé
Contents
- Foreword
- Series Preface
- Prefice
- Acknowledgements
- Chapter 1: Introduction
- Chapter 2: Key Features of Internet Electronic
Commerce.
- Chapter 3: Business Models for Electronic
Commerce.
- Chapter 4: Business-to-Business Electronic Commerce
Cases.
- Chapter 5: Markets and Competition.
- Chapter 6: Marketing Strategies and Programmes.
- Chapter 7: Roadmap for Business-to-Business Electronic
Commerce.
- Bibliography.
- Endnotes.
- Subject Index.
L'auteur - Paul H. Timmers
Paul H. Timmers is at the European Commission
Information Society Directorate-General, Head of Sector for
electronic commerce in the European Union's research and
technology development and business pilot programme. He has
also been Secretary to the G8 Global Marketplace for SMEs,
a global collaboration to promote electronic commerce for
small and medium-sized enterprises.
Before joining the European Commission, Paul Timmers was
manager of a software development and product management
department in a large multinational computer and
telecommunications firm.
Dr Timmers holds a PhD in theoretical physics from the
University of Nijmegen in the Netherlands and an MBA from
Warwick Business School in the United Kingdom.
Caractéristiques techniques
| PAPIER | |
| Éditeur(s) | Wiley |
| Auteur(s) | Paul H. Timmers |
| Parution | 01/10/1999 |
| Nb. de pages | 268 |
| Format | 15,2 x 23 |
| Couverture | Broché |
| Poids | 424g |
| Intérieur | Noir et Blanc |
| EAN13 | 9780471498407 |
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