Graphic Design That Works

Secrets for Successful Logo, Magazine, Brochure, Promotion, and Idenity Design

Collectif Rockport

352 pages, parution le 30/12/1999

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Résumé

Consumers are blitzed with millions of images every day. Companies hoping to grab a consumer's attention need a memorable, eye-catching design-whether for a logo, an identity system, an in-depth promotional campaign, or a magazine that needs to stay fresh and strong month after month.

Graphic Design That Works looks at examples of logos, identities, promotions, brochures, and magazine design that have proven, successful track records. Quick-hit copy explores these designs from early conceptual stages to initial drafts and final execution, so whether you're a seasoned designer or a newcomer to the field, you can understand how and why the design came to be.

Also included are tips from the experts who put these designs on the map. They tell what succeeded and what failed in their attempts to create designs that really work.

Sommaire

Logo design
Magazine design
Brochure design
Promotion design
Identity design

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Caractéristiques techniques

	PAPIER
Éditeur(s)	Rockport
Auteur(s)	Collectif Rockport
Parution	30/12/1999
Nb. de pages	352
Format	23,5 x 28,5
Couverture	Relié
Poids	1760g
Intérieur	Quadri
EAN13	9781592530847