How Industries E-V-O-L-V-E

Principles for Achieving and Sustaining Superior Performance

Anita M. McGahan

243 pages, parution le 08/11/2004

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Résumé

"How Industries Evolve provides a fresh approach to thinking about strategy. This book will show great returns for managers intent on properly linking strategy to industry evolution." Michael J. Mauboussin, Chief Investment Strategist, Legg Mason Capital Management, hie.

"How Industries Evolve breaks important new ground in the field of corporate strategy. McGahan provides us with a powerful and pragmatic framework on how best to respond to the course of industry change." John Seely Brown, former Chief Scientist, Xerox Corporation, and coauthor, The Social Life of Information

Understanding industry evolution and its implications or strategy can provide you with a foundation for ensuring (he firm's survival over the long run. It also can improve the efficiency of your decisions and provide you with the background necessary to forecast performance more effectively. But the real payoff to understanding industry evolution is in generating strategic options ahead of the competition. Achieving and sustaining superior performance depends on preparing the organization for forthcoming change and capitalizing on its implications. From How Industries Evolve

Sommaire

Introduction and Overview
Understanding Industry Evolution
- The Four Trajectories of Industry Evolution
- How Change Unfolds on Each Trajectory
- Assessing the Nature and Stage of Evolution in an Individual Industry
Aligning Strategy with Industry Evolution
- Conforming to the Rules of Change Within an Industry
- Creating a Business-Unit Strategy That Exploits the Opportunities in Industry Evolution
- Diversifying Across Businesses to Capitalize on Industry Evolution
- Epilogue

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Caractéristiques techniques

	PAPIER
Éditeur(s)	Harvard Business School Press (HBS)
Auteur(s)	Anita M. McGahan
Parution	08/11/2004
Nb. de pages	243
Format	16 x 24
Couverture	Relié
Poids	573g
Intérieur	Noir et Blanc
EAN13	9781578518401
ISBN13	978-1-57851-840-1