Interactive broadband media

Thomas Mohr, Gerhard Thomas

178 pages, parution le 01/08/2001

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Résumé

Interactive broadband services are currently in the process of being transformed into a new communications standard for all households. This book provides a unique overview and serves as a guide for companies faced with the evolution from traditional media to the new world of interactive broadband media. The challenge here is to achieve a good return on high initial investments. The authors provide actual examples of business models that are successful in the long term.

Contents

Interactive Broadband Evolution
“Get & Sell Audience “ Basic Mechanics of All Media Business
Get Audience
Sell Audience
Revenue Streams and Future Business Models
Sources

L'auteur - Thomas Mohr

Dr. Mohr with a master's degree in business administration, as well as a PhDin business studies, works as a Senior Manager for strategic consultancy at Accenture's Frankfurt office and has spent the last few years concentrating on the area of communications & media entertainment. With his consulting experience andfocuses on advising companies as they enter the market in the convergence area of "interactive broadband media", he has been in charge of several surveys on this issue and is the author of several management books as well as various publications in management magazines.

L'auteur - Gerhard Thomas

Gerhard Thomas can look back on several yearsof project and consultancy work in the areas of telecommunications, and public and private service provision. He has worked for Accenture since 1995. In his function as a partner, he deals with strategic issues in the world of telecommunications and the media and advises companies on establishing and expanding their business activities. He is responsible for projects in the areas of optimising customer operations and enterprise management solutions. Mr. Thomas has particularspecialist knowledge in designing and implementing customer information and settlement systems.

Caractéristiques techniques

	PAPIER
Éditeur(s)	Morgan Kaufmann
Auteur(s)	Thomas Mohr, Gerhard Thomas
Parution	01/08/2001
Nb. de pages	178
Format	17,5 x 24
Couverture	Relié
Poids	480g
Intérieur	Noir et Blanc
EAN13	9783528057817