Tous nos rayons

Déjà client ? Identifiez-vous

Nouveau client ?

CRÉER VOTRE COMPTE
Votre panier contient 0 article
0,00 €
International business

Librairie Eyrolles - Paris 5e
Indisponible

International business

International business

672 pages, parution le 26/11/2001 (6eme édition)

Résumé

International Business, 6th edition presents an up-to-date and complete exploration of international business issues and practice. The authors' experience as both practitioners and academics brings a balanced and seasoned voice to the text. The text is built upon a strong foundation of theory and includes current examples, cases, and insights showing how global businesses apply these concepts. The text examines the role and impact of culture and also includes numerous current world maps, helping readers develop and refine a global perspective.

Table of Contents

  • PART I. The Impact of International Business.
  • 1. The International Business Imperative.
  • 2. Culture and International Business.
  • 3. National Trade and Investment Policies.
  • 4. Politics and Laws.
  • Part II. Theoretical Foundations.
  • 5. The Theory of International Trade and Investment.
  • 6. The International Economic Activity of the Nation:. The Balance of Payments.
  • PART III. The International Business Environment.
  • 7. Foreign Exchange and International Financial Markets.
  • 8. Economic Integration and the Euro (R).
  • 9. Market Transitions and Developments.
  • PART IV. International Business Preparation and Development.
  • 10. International Business Research.
  • 11. International Business Entry.
  • 12. Strategic Planning in International Business.
  • PART V. International Business Strategy and Implementation.
  • 13. International Marketing.
  • 14. International Services.
  • 15. International Logistics and Supply-Chain Management.
  • 16. Multinational Financial Management and Countertrade.
  • 17. International Accounting and Taxation.
  • 18. International Human Resources.
  • 19. Organization, Implementation, and Control of International Operations.
  • 20. The Future.

L'auteur Michael H. Moffett

Thunderbird-The American Graduate School of International Management

Caractéristiques techniques du livre "International business"

  PAPIER
Éditeur(s) Dryden
Auteur(s) Michael R. Czinkota, Ilkka A. Ronkainen, Michael H. Moffett
Parution 26/11/2001
Édition  6eme édition
Nb. de pages 672
Format 22 x 28,4
Couverture Relié
Poids 1681g
Intérieur Quadri
EAN13 9780030335648

Avantages Eyrolles.com

Livraison à partir de 0,01 en France métropolitaine

Paiement en ligne SÉCURISÉ

Livraison dans le monde

Retour sous 15 jours

+ d'un million de livres disponibles

satisfait ou remboursé
Satisfait ou remboursé
Paiement sécurisé
modes de paiement
Paiement à l'expédition
partout dans le monde
Livraison partout dans le monde
Service clients 0 321 79 56 75 sav@commande.eyrolles.com
librairie française
Librairie française depuis 1925