Internet Enabled Business Intelligence

William Giovinazzo

250 pages, parution le 26/09/2002

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Résumé

Link business intelligence to the Web! Technologies, integration, and applications.

Internet-enabled business intelligence: from planning to profit
In-depth coverage of integration and key enabling technologies, including Java and XML
Advanced analysis and profiling: understand customers better, and respond faster
Clickstrean analysis: understanding how customers use your site
Linking data warehouses to CRM and other enterprise/value chain systems

This is the first start-to-finish guide to planning, deploying, and profiting from Internet-enabled data warehouses. Leading business intelligence specialist William Giovinazzo covers every enabling technology, every analysis approach, and every key challenge you'll face in linking business intelligence to the Web. From infrastructure integration to state-of-the-art profiling and wireless applications, Giovinazzo shows how everything fits together—and exactly how to use Web-enabled data warehouses to deliver powerful ROI in your business.

How the Internet enhances your business intelligence infrastructure
Leveraging key enabling technologies: Java, XML, XSL, and more
Breakthrough analysis techniques: understand customers better, and respond faster!
Integrating data warehouses with CRM and other enterprise and inter-enterprise systems
Establishing common warehouse metadata
Drawing on the clickstreams generated by your Web and e-commerce sites
Personalization techniques that work

Contents

I. THE SOLUTION.
1. The Solution.
2. Evolution to e-Enterprise.
3. Internet-Enabled Business Intelligence.
II. MAKING THE INTERNET WORK.
4. The Web-Enabled Information Infrastructure.
5. Servers: The Heart of IEBI.
6. The Internet Network.
III. THE SOFTWARE OF THE INTERNET.
7. Empowering the Internet-Enabled Information Infrastructure.
8. Java.
9. eXtensible Markup Language.
10. Common Warehouse Metadata.
IV. BUILDING RELATIONSHIPS OVER THE INTERNET.
11. Look Outward Angel.
12. CRM in the Internet Age.
13. Swimming in the Clickstream.
14. Personalization.
15. The Road Goes Ever Onward.
Appendix A. Recommended Reading.
Appendix B. Glossary.
Index.

L'auteur - William Giovinazzo

William A. Giovinazzo

has been an instructor, a software engineer, and a systems analyst, and has worked on every side of a data warehouse including marketing, sales, development, implementation, and maintenance. Now a Business Intelligence Evangelist, he regularly writes columns and speaks on data warehousing, decision support systems, and business intelligence.

Caractéristiques techniques

	PAPIER
Éditeur(s)	Prentice Hall
Auteur(s)	William Giovinazzo
Parution	26/09/2002
Nb. de pages	250
Format	17,8 x 23,4
Couverture	Broché
Poids	710g
Intérieur	Noir et Blanc
EAN13	9780130409515