Manager's Guide to Strategy

Roger A. Formisano

224 pages, parution le 05/11/2003

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Résumé

Translated into 16 languages! The reader-friendly, icon-rich Briefcase Books series is must reading for all managers at every level.

All managers, whether brand new to their positions or well-established in the organizational hierarchy, can use a little "brushing up" now and then. The skills-based Briefcase Books series is filled with ideas and strategies to help managers become more capable, efficient, effective, and valuable to their organizations.

The best strategies and the most capable managers are those that effectively match an organization's capabilities with its customers' needs. The Manager's Guide to Strategy shows managers how to analyze a firm's position in the marketplace, formulate and execute a profitable strategy, then evaluate and revise that strategy over time. It details techniques for making employees excited about and committed to a strategy, and explains how to use strategy to take advantage of opportunities as they arise to the mutual benefit of both a company and its customers.

What is business Strategy?
Goal Setting: The first Step in Strategy
A Strategy Road Map
Customer Analysis
Internal Business Analysis
Strategic Choices
Strategic Thinking: Optimizing Assets
Strategic Thinking: Core Buxiness Analysis
Strategic Thinking: Ten Tested Business Strategies
Implementing Strategic Decisions
Appendix: References for Strategic Planning
Index

Caractéristiques techniques

	PAPIER
Éditeur(s)	Mc Graw Hill
Auteur(s)	Roger A. Formisano
Parution	05/11/2003
Nb. de pages	224
Format	15 x 23
Couverture	Broché
Poids	355g
Intérieur	Noir et Blanc
EAN13	9780071421720
ISBN13	978-0-07-142172-0