Mastering Strategy

Insights From The WorldS Greatest Leaders And Thinkers

Jeffrey A. Rigsby, Guy Greco

356 pages, parution le 16/01/2003

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Résumé

Up-to-the-minute examples of market-leading companiesand strategistsin action
Strategy that is both creative and pragmatic is today's number one competitive edge. It has been the driving force behind the success of firms, such as McDonald's and Microsoft, and executives like Sam Walton and Jack Welch. Mastering Strategy examines best practices and examples from these and other companies, CEOs, and academics, and details how executives can benchmark them to overcome new questions and problems in today's harder-faster-smarter world.
From achieving market leadership to managing change, today's business leaders must not only stay atop the latest trends, but also understand and improve the core issues that drive their organizations. By distilling scores of resources into one powerful volume, authors Jeffrey Rigsby and Guy Greco have produced a guidebook for creating new and exciting corporate strategy.
Examples include:
- Strategies of corporations such as Nike and Proctor & Gamble
- Insights of CEOs from Bill Hewlett to Ray Kroc
- Wisdom of thought leaders from Warren Bennis to Robert Kaplan

Contents

I. Organization Strategy
Mission, Vision, and Competitive Advantage- Harley-Davidson and Wal-Mart-Keeping the Tradition Alive!
The External Assessment-Inside Looking Out
The Internal Assessment-Dell, Microsoft, Nike, and the Four Seasons Hotels and Resorts
Execution and Action Plans-The Army Corps of Engineers, The Huntington District-Leaving Nothing to Chance
II. Organization Design
Basic Structure
Identifying and Leveraging Core Competence
Information, Systems, and Technology
Organization Efficiency
III. Organization Culture
Values and Beliefs
Leadership
Human Resources Systems
Organization Character

Caractéristiques techniques

	PAPIER
Éditeur(s)	Mc Graw Hill
Auteur(s)	Jeffrey A. Rigsby, Guy Greco
Parution	16/01/2003
Nb. de pages	356
Format	16 x 23,5
Couverture	Broché
Poids	705g
Intérieur	Noir et Blanc
EAN13	9780071402866
ISBN13	978-0-07-140286-6