Piloting Palm

The inside Story of Palm, Handspring, and the Birth of the Billion-Dollar Handheld Industry

Andrea Butter, David Pogue

354 pages, parution le 18/03/2002

Ajouter à une liste

Indisponible

Résumé

Many of today's current events relating to the competition in this industry are forecasted in this important business drama. The authors take an unprecedented look at how the visionary founders of the industry led one of the most successful startups in history to succeed against all odds–including a shoestring budget, shortsighted corporate partners, and competition from Microsoft. The roller-coaster ride is full of insight into the bungles of venture capitalists, the allure and pitfalls of partnerships with giant corporations, and the steely determination needed to maintain entrepreneurial and visionary independence. With gripping accounts of the last-minute crises that almost torpedoed the PalmPilot on the eve of its unveiling, and the triumphant, unprecedented reception of Palm in the marketplace, as well as the glimpses into the future of this industry, this book is as entertaining as it is instructional. Key revelations include:

The principles of business, economy, and product design that led Palm to succeed where billion-dollar corporations like Apple, Motorola,and Casio had failed.
Important moments in technological development of the handheld such as the secret "Easter egg," a software surprise planted in the Palm software that nearly sank launch plans.
Unique insight into the showdown with Microsoft, and 3Com's tragic decision not to make Palm independent that led Jeff and Donna to take their vision elsewhere.
The ongoing competition between Palm and Handspring. The new rivals to contend with including Sony.

Contents

Acknowledgments
Note to the Reader
Prologue 1

Ch. 1 In the Valley of Dreams 5
Ch. 2 Palm Computing 19
Ch. 3 Donna 31
Ch. 4 Zoomer 43
Ch. 5 The Writing on the Wall 59
Ch. 6 The Zen of Palm 70
Ch. 7 Crossing the Desert 89
Ch. 8 U.S. Robotics 102
Ch. 9 The Shortest Honeymoon 118
Ch. 10 Selling the Pilot 129
Ch. 11 The Eleventh Hour 144
Ch. 12 Inside the Tornado 152
Ch. 13 Microsoft 1.0 167
Ch. 14 Swallowed Whole 179
Ch. 15 Omens 190
Ch. 16 Microsoft 2.0 203
Ch. 17 The Fight for Independence 214
Ch. 18 Once Again, with Money 225
Ch. 19 Sea Change 241
Ch. 20 Revolving Doors 255
Ch. 21 Zero to Sixty 266
Ch. 22 IPO 283
Ch. 23 Millennium 294
Ch. 24 Uncharted Waters 308

Epilogue 324
Notes 329
Index

L'auteur - David Pogue

David Pogue porte la double casquette d'expert en informatique et en musique classique, et compte à son actif une cinquantaine d'ouvrages à succès, dont Le Mac Pour les Nuls et L'Opéra Pour les Nuls. Il tient une chronique hebdomadaire sur les nouvelles technologies dans le New York Times et intervient régulièrement sur la chaîne de télévision CBS.

Autres livres de David Pogue

La magie pour les nuls

La musique classique pour les nuls

Découvrir tous les livres de David Pogue

Caractéristiques techniques

	PAPIER
Éditeur(s)	Wiley
Auteur(s)	Andrea Butter, David Pogue
Parution	18/03/2002
Nb. de pages	354
Format	15,5 x 23,5
Couverture	Relié
Poids	627g
Intérieur	Noir et Blanc
EAN13	9780471089650
ISBN13	978-0-471-08965-0