Résumé
Three decades ago competitiveness was unheard-of; today it has taken the world by storm. But what is it? And will it last? In Top Class Competitors Stéphane Garelli - former Managing Director of the World Economic Forum and now head of the World Competitiveness Centre at IMD - defines competitiveness as the ability of a nation, company or individual to manage a set of disparate competencies in achieve prosperity. For instance, along with traditional policies a nation must tackle education and security to sustain economic development. Companies must manage soft issues such as brands to beat the competition. And individuals must reinvent themselves to survive. These fields of research did not exist until recently - now, competitiveness makes the link. Exploring how competitiveness works and its issues are intertwined, Professor Garelli shows why it is the most powerful tool available to unleash new levels of success for nations, companies and people.
Three decades ago competitiveness was unheard-of; today it has taken the world by storm. But what is it? And will it last? In Top Class Competitors Stéphane Garelli - former Managing Director of the World Economic Forum and now head of the World Competitiveness Centre at IMD - defines competitiveness as the ability of a nation, company or individual to manage a set of disparate competencies in achieve prosperity. For instance, along with traditional policies a nation must tackle education and security to sustain economic development. Companies must manage soft issues such as brands to beat the competition. And individuals must reinvent themselves to survive. These fields of research did not exist until recently - now, competitiveness makes the link. Exploring how competitiveness works and its issues are intertwined, Professor Garelli shows why it is the most powerful tool available to unleash new levels of success for nations, companies and people.
Sommaire
- Prologue
- Competitiveness: Changing the Mindset
- The Long and Winding Road to Competitiveness
- Working out National Competitiveness: The Cube Theory
- The Extended Enterprise
- Competitiveness and Work: A Love-Hate Relationship
- Competitiveness and Value Systems
- Competent People and Competitive People: They Are Not The Same
- Epilogue: A Beautiful, Competitive Mind
Caractéristiques techniques
| PAPIER | |
| Éditeur(s) | Wiley |
| Auteur(s) | Stephane Garelli |
| Parution | 05/04/2006 |
| Nb. de pages | 288 |
| Format | 16 x 23,5 |
| Couverture | Relié |
| Poids | 550g |
| Intérieur | Noir et Blanc |
| EAN13 | 9780470025697 |
| ISBN13 | 978-0-470-02569-7 |
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