What Customers Want

Using Outcome-Driven Innovation to Find High-Growth Opportunities, Create Breakthrough Products, and Connect with Your Customers

Anthony Ulwick

240 pages, parution le 05/10/2004

Ajouter à une liste

Indisponible

Résumé

A world-renowned innovation guru explains practices that result in breakthrough innovations

Twenty years into the customer-driven innovation movement, breakthroughs are rare- and these failures cost Fortune 1000 companies between $50 million and $800 million each year. Growing out of Anthony Ulwick's revolutionary Harvard Business Review article and featured in Clayton Christensen's new bestseller, The Innovator's Solution, What Customers Want describes a groundbreaking approach that improves on the conventional methods for product and service innovation.

Using numerous case studies, this book describes three steps that make up the innovation process, as well as the seven causal factors that can derail it, and arms readers with strategies and tools for:

Identifying high-growth opportunities before competitors do
Creating breakthrough product and service concepts
Breaking into new markets and creating new growth

L'auteur - Anthony Ulwick

Anthony Ulwick is the CEO of Strategyn, a pioneer and world leader in outcome-driven innovation. Since 1991 he has served as a consultant to Johnson & Johnson, Microsoft, Hewlett-Packard, AIG, Chiquita Brands, and dozens of other leading corporations. Mr. Ulwick's innovation practices were recognized by the editors of the Harvard Business Review as some of the best business ideas of 2002.

Sommaire

Introduction : Moving Beyond The Customer-Driven Paradigm
Formulating The Innovation Strategy: Who Is The Target Of Value Creation And How Should It Be Achieved?
Capturing Customer Inputs: Silence The "Voice Of The Customer" - Let's Talk Jobs, Outcomes, And Constraints
Identifying Opportunities: Discovering Where the Market Is Underserved and Overserved
Segmenting the Market: Using Outcome-Driven Segmentation to Discover Segments of Opportunity
Targeting Opportunities for Growth: Deciding Where to Focus the Value Creation Effort
Positioning Current Products: Connecting Opportunities with Valued Product Features
Prioritizing Projects in the Development Pipeline: Separating the Winners from the Losers
Devising Breakthrough Concepts: Using Focused Brainstorming and the Customer Scorecard to Create Customer Value

Voir tout

Replier

Caractéristiques techniques

	PAPIER
Éditeur(s)	Mc Graw Hill
Auteur(s)	Anthony Ulwick
Parution	05/10/2004
Nb. de pages	240
Format	16 x 24
Couverture	Relié
Poids	490g
Intérieur	Noir et Blanc
EAN13	9780071408677