Electronic Media Management

Peter K. Pringle, Michael F. Starr - Collection Broadcast/Communication Technology

404 pages, parution le 01/12/2005 (5^eme édition)

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Résumé

The most complete book on broadcast and cable management
The only book that examines the management of non-commercial radio and television stations
The only book that examines ways of assuming ownership of a broadcast station or cable system

The fifth edition of a classic text features important updates that reflect the enormous changes that have taken place in recent years - the Internet as an important information transmission format that is here to stay and convergence among media. This edition features thorough discussions on the Internet and convergence, as well as reflects the latest information on broadcast and cable regulations and policies. It also includes a fresh batch of case studies, and study questions. As in previous editions, this book also covers management theory, audience analysis, broadcast promotion, and marketing.

Sommaire

Preface
Acknowledgments
Broadcast Station Management
Financial Management
Human Resource Management
Broadcast Programming
Broadcast Sales
Broadcast Promotion and Marketing
Broadcast Regulations
Managing the Cable Television System
Public Broadcast Station Management
Entry into the Electronic Media Business
Appendix A: TV Parental Guidelines
Appendix B: Excerpt from Membership Drive Producer's Manual
Glossary
Index

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Caractéristiques techniques

	PAPIER
Éditeur(s)	Focal Press
Auteur(s)	Peter K. Pringle, Michael F. Starr
Collection	Broadcast/Communication Technology
Parution	01/12/2005
Édition	5^eme édition
Nb. de pages	404
Format	17,5 x 25,5
Couverture	Broché
Poids	856g
Intérieur	Noir et Blanc
EAN13	9780240806396
ISBN13	978-0-240-80639-6