Résumé
Interactive Television Demystified helps you understand
why the advent of Interactive Television will alter the
broadcast industry more dramatically than even the
introduction of color did decades ago. This guide by
broadcasting insider Jerry Whitaker is the book to go to
for the straight facts on interactive TV: what it actually
is, what services are possible, and how it is affecting and
will affect the television, cable, and computer industries.
Packing plenty of case histories, this look at the hype-and
reality of media convergence uses a proven,
topic-clarifying format to bring you up to speed on
PC-based receivers and other smart appliances, and provides
you with:
Coverage of the ATSC and DVB standards
Interactive TV business models
Clear treatment of TV datacasting
More.
THE INTERACTIVE TV FILE—
What interactive TV is and how it works...
What services are possible and probable...
How interactivity will affect the TV, cable, and computing industries...
Where the money is...
The Complete Guide to Interactive TV
Interactive TV is what's possible when digital television, computing, and Internet technologies converge. It's as varied as point-and-click ordering of the clothes worn by a favorite star...a stock ticker across the bottom of a movie-on-demand...messaging friends while your watch a show...and a stunning array of other applications. The projected profits are staggering—as is the fear that the computing industry will get there first.
Now is the time to learn about interactive TV—what is can do, how it does it, and who will use it. Jerry Whitaker, a well-known DTV expert, paints the full interactive television picture in this friendly, not-too-big, not-too-technical introduction. You MUST read it if...
*you're in the television or cable industries
*you're a technology professional or IT consultant
*you're developing interactive TV software or business
models
*you're interested in datacasting, access, or subscription
solutions
*you produce or sell entertainment, news, or access, or are
thinking of doing so
*you cover the TV, Internet, or cable beat as a reporter or
financial analyst
*you want to know which companies lead in interactive
TV
*you read DTV and ATSC manuals but didn't understand
them
*you can't afford $80,000 for an MBA in media
*you're a technovideophile
*you simply want to be up to speed on this fascinating new
technology of key importance to consumers, and the
broadcasting, entertainment, news, communications, and
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Contents
- Chapter 1: The Promise of Interactive Television.
- Chapter 2: Video and Audio Compression.
- Chapter 3: Program and System Information Protocol.
- Chapter 4: The DVB System.
- Chapter 5: Standardization Issues.
- Chapter 6: Metadata Management.
- Chapter 7: Internet and TV Convergence.
- Chapter 8: Content Distribution.
- Chapter 9: PC-Based Receivers.
- Chapter 10: Interactive Videoconferencing.
- Chapter 11: Glossary.
Caractéristiques techniques
PAPIER | |
Éditeur(s) | Mc Graw Hill |
Auteur(s) | Jerry Whittaker |
Parution | 01/04/2001 |
Nb. de pages | 269 |
Format | 18,6 x 23,6 |
Couverture | Broché |
Poids | 518g |
Intérieur | Noir et Blanc |
EAN13 | 9780071363259 |
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