Alice M. Tybout
Biographie de Alice M. Tybout
Alice M. Tybout is the Harold T. Martin Professor of Marketing and chairperson of the Marketing Department at the Kellogg School of Management. She is co-academic director of the branding program at Kellogg, the author of dozens of articles for marketing journals, and a consultant for leading companies.
Livres de Alice M. Tybout
Auteurs : Alice M. Tybout, Tim Calkins
Éditeur : Wiley
Date de parution : 09/11/2005
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