Tim Calkins
Biographie de Tim Calkins
Tim Calkins is Clinical Associate Professor of Marketing at the Kellogg School of Management and co-academic director of the branding program at Kellogg. He consults with companies on both marketing strategy and branding issues. Previously, he was a marketing executive at Kraft Foods, where he managed brands including Miracle Whip, Parkay, and A.1. steak sauce.
Livres de Tim Calkins
Auteurs : Alice M. Tybout, Tim Calkins
Éditeur : Wiley
Date de parution : 09/11/2005
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