Peter Georgescu
Biographie de Peter Georgescu
Peter Georgescu is chairman emeritus of Young & Rubicam Inc. Under his leadership, Young & Rubicam transformed from a private to a publicly held company. The company built the most extensive database on global branding and from its findings developed a proprietary model for diagnosing and managing brands. Georgescu was elected to the Advertising Hall of Fame in 2001.
Livres de Peter Georgescu
Auteurs : Peter Georgescu, David Dorsey
Éditeur : Jossey-Bass
Date de parution : 06/10/2005
Indisponible
