Logo 3

More than 1200 new logos inside

Collectif Feierabend

648 pages, parution le 03/10/2013

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Résumé

The term 'Logo' derives from the Greek logos meaning 'word' or 'sign'. This etymology could not be more apt, for the amalgamation of text and image is the very definition of a modern logo. A successful logo must be distinctive, memorable, simple and must represent the given brand appropriately. All great logos around today fulfill these requirements. Everyone can identify the cursive, playul typeface of Coca-Cola set against a red background, designed by Frank Mason Robinson in 1885. The five interlinked circles which represent the Olympic Games are immediately recognisable; Apple Inc.'s stylised, bitten apple is known worldwide and the simple circular design of BMW's logo is now synonymous with elegance and quality within the automobile market.

There is an incredible depth and quality to logo design today, but there is still plenty of scope for innovative within this field, as our new publication displays. Logo 3 showcases the best of current international logo design and provides inspirational material for aspiring young designers.

Caractéristiques techniques

	PAPIER
Éditeur(s)	Feierabend
Auteur(s)	Collectif Feierabend
Parution	03/10/2013
Nb. de pages	648
Format	13 x 13
Couverture	Relié
Poids	934g
Intérieur	Quadri
EAN13	9783939998853
ISBN13	978-3-939998-85-3