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A Technique for Producing Ideas

Librairie Eyrolles - Paris 5e
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A Technique for Producing Ideas

A Technique for Producing Ideas

48 pages, parution le 25/03/2003

Résumé

A McGraw-Hill Advertising Classic
A Technique for Producing Ideas reveals a simple, sensible idea-generation methodology that has stood the test of time.
First presented to students in 1939, published in 1965, and now reissued for a new generation of advertising professionals and others looking to jump-start their creative juices, this powerful guide details a five-step process for gathering information, stimulating imagination, and recombining old elements into dramatic new ideas.
A step-by-step technique for sparking breakthrough creativity in advertising—or any field
Since its publication in 1965, A Technique for Producing Ideas has helped thousands of advertising copywriters smash through internal barriers to unleash their creativity. Professionals from poets and painters to scientists and engineers have also used the techniques in this concise, powerful book to generate exciting ideas on demand, at any time, on any subject. Now let James Webb Young's unique insights help you look inside yourself to find that big, elusive idea—and once and for all lift the veil of mystery from the creative process.

Sommaire

  • Foreword by Keith Reinhard
  • Foreword by William Bernbach Prefatory Note
  • How It Started
  • The Formula of Experience
  • The Pareto Theory
  • Training the Mind
  • Combining Old Elements
  • Ideas Are New Combinations
  • The Mental Digestive Process
  • "Constantly Thinking About It"
  • The Final Stage
  • Some After-Thoughts
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Caractéristiques techniques du livre "A Technique for Producing Ideas"

  PAPIER
Éditeur(s) Mc Graw Hill
Auteur(s) James Webb Young, William Bernbach
Parution 25/03/2003
Nb. de pages 48
Format 12,5 x 17,5
Couverture Broché
Poids 75g
Intérieur Noir et Blanc
EAN13 9780071410946
ISBN13 978-0-07-141094-6

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