A McGraw-Hill Advertising Classic
A Technique for Producing Ideas reveals a simple, sensible idea-generation methodology that has stood the test of time.
First presented to students in 1939, published in 1965, and now reissued for a new generation of advertising professionals and others looking to jump-start their creative juices, this powerful guide details a five-step process for gathering information, stimulating imagination, and recombining old elements into dramatic new ideas.
A step-by-step technique for sparking breakthrough creativity in advertising—or any field
Since its publication in 1965, A Technique for Producing Ideas has helped thousands of advertising copywriters smash through internal barriers to unleash their creativity. Professionals from poets and painters to scientists and engineers have also used the techniques in this concise, powerful book to generate exciting ideas on demand, at any time, on any subject. Now let James Webb Young's unique insights help you look inside yourself to find that big, elusive idea—and once and for all lift the veil of mystery from the creative process.
- Foreword by Keith Reinhard
- Foreword by William Bernbach Prefatory Note
- How It Started
- The Formula of Experience
- The Pareto Theory
- Training the Mind
- Combining Old Elements
- Ideas Are New Combinations
- The Mental Digestive Process
- "Constantly Thinking About It"
- The Final Stage
- Some After-Thoughts
Caractéristiques techniques du livre "A Technique for Producing Ideas"
|Éditeur(s)||Mc Graw Hill|
|Auteur(s)||James Webb Young, William Bernbach|
|Nb. de pages||48|
|Format||12,5 x 17,5|
|Intérieur||Noir et Blanc|
Livraison à partir de 0,01 € en France métropolitaine
Paiement en ligne SÉCURISÉ
Livraison dans le monde
Retour sous 15 jours
+ d'un million de livres disponibles