Becoming a Category of One

How Extraordinary Companies Transcend Commodity and Defy Comparison

Joe Calloway

224 pages, parution le 10/02/2006

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Résumé

Learn how extraordinary companies do what they do so well, and obtain the tools and ideas you need to emulate them. Full of case studies and personal reflections by leaders of exceptional companies, this book is designed to help anyone transform their run-of-the-mill business into an extraordinary company-whether you operate a multinational corporation or a mom-and-pop shop. Calloway doesn't offer any mumbo-jumbo or flavor-of-the-day buzzwords, just simple lessons that lead to real, proven results.

L'auteur - Joe Calloway

Joe Calloway is a consultant on branding and competitive positioning whose client list reads like a Who's Who in business-from newspapers in Sweden, hotels in Great Britain, and computer companies in South Africa to world brands like BMW and IBM. He speaks frequently on business trends and has been inducted into the International Speakers Hall of Fame.

Sommaire

Preface
We Just Decided to Go
Know Who You Are
Success Means You Know What Used to Work
The Commodity Trap
Your Brand IS Everything
The Three Rules
The New Customer Reality
Case Study-Tractor Supply Company
The Heart of a Category of One Performer
Index
About the Author

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Caractéristiques techniques

	PAPIER
Éditeur(s)	Wiley
Auteur(s)	Joe Calloway
Parution	10/02/2006
Nb. de pages	224
Format	15 x 23
Couverture	Broché
Poids	299g
Intérieur	Noir et Blanc
EAN13	9780471768074
ISBN13	978-0-471-76807-4