Big in Asia

30 Strategies for Business Success

Michael Backman, Charlotte Butler

438 pages, parution le 27/10/2006

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Résumé

Asia is constantly changing and Bigger in Asia is a completely revised and updated edition of Michael Backman and Charlotte Butler's bestselling book with five additional, entirely new chapters. This book combines management school theory with the grit of Asian corporate realities and is the essential guide for business strategies in Asia. As well as comprehensive updating the new edition includes new chapters on women in Asia, China and India, localisation, outsourcing and building a profile in Asia.

L'auteur - Michael Backman

Michael Backman is an author, business analyst, and columnist who specializes in Asian corporate practice. He wrote the international bestseller Asian Eclipse: Exposing the Dark Side of Business in Asia that was named by The Economist as one of the finest general nonfiction books of the year, and which is now on reading lists from Wharton to the LSE. He is also author of Inside Knowledge: Streetwise in Asia and coauthor of BIG in Asia: 25 Strategies for Business Success. He writes several regular newspaper columns on Asian business, has authored numerous articles for The Times (London), International Herald Tribune, Asian Wall Street Journal, and Far Eastern Economic Review, and has been quoted on Asian corporate matters in many leading publications around the world, including Wall Street Journal, Washington Post, Time, Newsweek, Fortune, and The Economist. He has lived and worked in Asia and travels widely and regularly throughout the region.

Michael Backman can be contacted at: asianinsider@yahoo.com.

L'auteur - Charlotte Butler

Charlotte Butler heads the research team at the Euro-Asia Centre, INSEAD, Fontainebleau, France.

Sommaire

List of Figures and Tables
Preface
Hit the Ground Running
On the Ground
Building Up
Staying Up
Staying Clean
Acknowledgments
Abbreviations
Index

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Caractéristiques techniques

	PAPIER
Éditeur(s)	Palgrave
Auteur(s)	Michael Backman, Charlotte Butler
Parution	27/10/2006
Nb. de pages	438
Format	15,5 x 23,5
Couverture	Broché
Poids	678g
Intérieur	Noir et Blanc
EAN13	9780230000278
ISBN13	978-0-230-00027-8