Blog Marketing

The Revolutionary New Way to Increase Sales, Build Your Brand, and Get Exceptional Results

Jeremy Wright - Collection Marketing

322 pages, parution le 01/12/2005

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Résumé

Revolutionize your business with the power of the blog

Today, tens of millions of bloggers are communicating on the Internet about companies, products, trends, and much more. Don't miss out on the conversation! Blog Marketing explains how blogs are amazingly cost-effective tools for making business decisions based on actual customer feedback and market intelligence. So get on the blog wagon!

Find out how...

GM runs new concepts by customers and invites feedback on their popular FastLane blog--one of today's top 500 blogs
The Disney Channel uses blogs to streamline internal communication and increase their engineering team's efficiency
Microsoft product development teams look for blog feedback before making significant changes to applications
Boeing used blogs to gather customer feedback while developing the new 787 Dreamliner

L'auteur - Jeremy Wright

Jeremy Wright est consultant en blogging auprès notamment de Ford, Microsoft et eBay. Son blog, Ensight.org, est lu chaque mois par plus de 250 000 personnes.

Sommaire

Foreword
Acknowledgments
Introduction
Blogging Basics
Getting into the Blogging Mindset
The Power of Blogs for Business
How Your Company Can Use Blogs
What Types of Blogs Are Best for Your Company
Using Blogs to Increase Internal Communication
Learn What's Being Said About Your Company and Products
Participating in Your Blog
Dealing with Negativity
How to Succeed in Blogging
The Future of Business Blogging
Appendix: Sample Blogging Policy
Glossary
Endnotes
Index

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Caractéristiques techniques

	PAPIER
Éditeur(s)	Mc Graw Hill
Auteur(s)	Jeremy Wright
Collection	Marketing
Parution	01/12/2005
Nb. de pages	322
Format	15,5 x 23,5
Couverture	Relié
Poids	650g
Intérieur	Noir et Blanc
EAN13	9780072262513
ISBN13	978-0-07-226251-3