Brain Tatoos

Creating Brands That Stick In Your Customers' Minds

Karen Post - Collection Marketing

187 pages, parution le 31/12/2004

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Résumé

Make your brand so strong customers can't get it out of their heads!

Your brand will be so strong, customers won't be able to get it out of their heads!

A solid brand leaves a positive impression in the customer's mind, but the impression made by an exceptional brand is virtually indelible. With Brain Tattoos, you will learn exactly how to make your brand truly distinct-and unforgettable. Karen Post isn't going to waste your time with complicated theories or unnecessary marketing jargon. She is going to show you how to maximize your brand's impact, with proven ideas and the practical tools she has used to help her best clients dominate their markets!

L'auteur - Karen Post

Karen Post, The Branding Diva (TM), is a consultant on branding issues. For more than 20 years, she has provided strategic branding counsel and programs for organizations, associations, and individuals. Monthly, she writes a monthly column for Fastcompany.com, and produces BrandBites, a monthly fast brain-food fix on branding matters. She lives in Tampa, Florida.

Sommaire

Foreword by Jeffrey H. Gitomer
Acknowledgments
Introduction
Your Brand : How to Create an Indelible Mental Mark
Brand Checkup : Is Your Tattoo One Big Smudge?
Bran Moi : Your Personal Brand
Bran Warriors : Qualities of great Brand Builders
Branding Basics : How to Construct Your Tattoo Plan
Brand Naming : Art, Skill, and Luck
Four Engines of Brand Development
The Fifth Engine : Eleven Tattoo Tactics That Speak Loudly Even When You Whisper
Internal Branding : Breathing the Brand into Your Organization
Before You Brand, Protect Your Assets
Top-Ten Tattoo Taboos
Afterword by Michael Tchong
Resources
Index
About the Author

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Caractéristiques techniques

	PAPIER
Éditeur(s)	Amacom
Auteur(s)	Karen Post
Collection	Marketing
Parution	31/12/2004
Nb. de pages	187
Format	15 x 23
Couverture	Broché
Poids	319g
Intérieur	Noir et Blanc
EAN13	9780814472347
ISBN13	978-0-8144-7234-7