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Librairie Eyrolles - Paris 5e

Brain Tatoos

Brain Tatoos

Creating Brands That Stick In Your Customers' Minds

Karen Post - Collection Marketing

187 pages, parution le 31/12/2004


Make your brand so strong customers can't get it out of their heads!

Your brand will be so strong, customers won't be able to get it out of their heads!

A solid brand leaves a positive impression in the customer's mind, but the impression made by an exceptional brand is virtually indelible. With Brain Tattoos, you will learn exactly how to make your brand truly distinct-and unforgettable. Karen Post isn't going to waste your time with complicated theories or unnecessary marketing jargon. She is going to show you how to maximize your brand's impact, with proven ideas and the practical tools she has used to help her best clients dominate their markets!

L'auteur - Karen Post

Karen Post, The Branding Diva (TM), is a consultant on branding issues. For more than 20 years, she has provided strategic branding counsel and programs for organizations, associations, and individuals. Monthly, she writes a monthly column for Fastcompany.com, and produces BrandBites, a monthly fast brain-food fix on branding matters. She lives in Tampa, Florida.


  • Foreword by Jeffrey H. Gitomer
  • Acknowledgments
  • Introduction
  • Your Brand : How to Create an Indelible Mental Mark
  • Brand Checkup : Is Your Tattoo One Big Smudge?
  • Bran Moi : Your Personal Brand
  • Bran Warriors : Qualities of great Brand Builders
  • Branding Basics : How to Construct Your Tattoo Plan
  • Brand Naming : Art, Skill, and Luck
  • Four Engines of Brand Development
  • The Fifth Engine : Eleven Tattoo Tactics That Speak Loudly Even When You Whisper
  • Internal Branding : Breathing the Brand into Your Organization
  • Before You Brand, Protect Your Assets
  • Top-Ten Tattoo Taboos
  • Afterword by Michael Tchong
  • Resources
  • Index
  • About the Author
Voir tout

Caractéristiques techniques

Éditeur(s) Amacom
Auteur(s) Karen Post
Collection Marketing
Parution 31/12/2004
Nb. de pages 187
Format 15 x 23
Couverture Broché
Poids 319g
Intérieur Noir et Blanc
EAN13 9780814472347
ISBN13 978-0-8144-7234-7

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