Business in Context

An Introduction to Business and Its Environment

David Needle

646 pages, parution le 28/04/2004 (4^eme édition)

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Résumé

Business in Context examines the interrelated nature of business activities and their relationships with the environmental, organizational and strategic contexts in which they operate. Providing a contemporary global perspective on business, key issues are debated and supported by practical cases from well-known international companies.

This fourth edition of David Needle's best-selling business environment text has been thoroughly revised and rewritten, and includes the following key changes:

New chapters on globalization, culture and business, management and leadership, and business ethics and corporate social responsibility.
New cases on companies such as Beijing Jeep, Sleek, Railtrack, Enron and Sogo, plus two new cases on the football industry, looking at merchandising and finances.
Increased coverage of the rapid increase in cross-border acquisitions and alliances.
An examination of the changing economic circumstances of most existing major economies, and emerging Asian and Eastern European economies.
Improved pedagogy to aid student learning including the addition of learning objectives, case questions at the end of each case, and improved chapter summaries.
Increased companion website support including multiple choice questions, an online glossary and associated weblinks for students, and an instructor's manual, PowerPoint slides and extra case material for lecturers.

Sommaire

The concept of business in context
Globalization
The environment and business : economy, state, technology and labour
Cultural influences and business
Organizational aspects of business
Management and leadership
Management strategy
Business ethics and corporate social responsibility
Innovation
Operations
Marketing
Human resource management
Finance and accounting

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Caractéristiques techniques

	PAPIER
Éditeur(s)	Thomson
Auteur(s)	David Needle
Parution	28/04/2004
Édition	4^eme édition
Nb. de pages	646
Format	19 x 24
Couverture	Broché
Poids	1220g
Intérieur	Noir et Blanc
EAN13	9781861529923
ISBN13	978-1-86152-992-3