Can We Do That?!

Outrageous PR Stunts That Work and Why Your Company Needs Them

Peter Shankman

212 pages, parution le 22/01/2007

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Résumé

Every day consumers are bombarded with advertising and public relations messages. With so many companies competing for limited consumer dollars, how can you get your company's message out? Sometimes, a successful PR stunt is just what the doctor ordered! Can We Do That?! looks at real-life PR stunts that will blow your mind and inspire you to think nontraditionally and find new and creative ways to get your company noticed.

PR Guru Peter Shankman chronicles some of the most ridiculous, outrageous, and possibly crazy PR stunts of all time. Wading through the silliness to get to the root of why some stunts work and some don't, Shankman offers a funny and insightful look at what it takes to win the game of PR. You'll learn how and why:

A stolen Yoo-Hoo truck became a promotional and media relations coup RegisterFree.corn's "Free Hour" promotion was so successful it virtually shut down Internet access on the East Coast for nine hours
More than 100 CEOs, dot.com workers, and media figures jumped out of a plane in the name of brand visibility
A small yarn shop in upstate New York caught on with hip city dwellers interested in eating their sweaters
And more outrageous ideas!

Shankman looks at these and many more case studies and provides the historical background and follow-up needed to fully gauge their success. But most important, ''Can We Do That?!' 'shows you how to develop effective PR campaigns on your own. Getting noticed is no easy task, especially for small businesses. This handy guide to guerrilla PR explores the tactics and stunts that work-and shows you how to apply them to your own business without busting your budget.

L'auteur - Peter Shankman

PETER SHANKMAN is the CEO of The Geek Factory, Inc., a marketing and PR strategy firm, whose clients have included Snapple Beverage Group, Napster, and the Discovery Channel. He is also CEO of AirTroductions, the Internet's first in-flight dating and networking service. He lives in New York and frequently speaks at trade shows and conferences on PR, marketing, and creativity.

Sommaire

Who Am I, and Why the Heck Should You Listen to Me?
PR Basics
Coming Up with the Off-the-Wall Idea, and Making It Stick
Coming Up with and Implementing the Big Idea-Part One
Coming Up with and Implementing the Big Idea-Part Two
Coming Up with and Implementing the Big Idea-Part Three
Coming Up with and Implementing the Big Idea and What Happens When It's Too #Successful?
What Happens When You Lose Your Voice?
You Don't Have to Run Over Someone to Get Press
What Happens When Your Perfectly Thought-Out Plan Hits a Snag?
Putting It All Together
The Resources Section!

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Caractéristiques techniques

	PAPIER
Éditeur(s)	Wiley
Auteur(s)	Peter Shankman
Parution	22/01/2007
Nb. de pages	212
Format	15,2 x 23
Couverture	Broché
Poids	283g
Intérieur	Noir et Blanc
EAN13	9780470043929
ISBN13	978-0-470-04392-9