China CEO

Voices of Experience from 20 International Business Leaders

Juan Antonio Fernandez, Laurie Underwood

302 pages, parution le 15/04/2006

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Résumé

CHINA CEO: Voices of Experience From 20 International Business Leaders is based on interviews with 20 top executives and eight experienced consultants based in China. The book is packed with first-hand, front-line advice from veterans of the China market. Hear directly from the top executives heading up the China operations of Bayer, British Petroleum, Coca-Cola, General Electric, General Motors, Philips, Microsoft, Siemens, Sony and Unilever, plus expert China-based consultants at Boston Consulting Group, Korn/Ferry International, McKinsey & Company, and many more.

Each chapter provides practical tips and easy to grasp models that will help new managers in China to be effective. In CHINA CEO, we deliver what other Western authors can't - first-hand reflections based on over 100 years' collective experience in China. The book presents this rich knowledge in a readable, conversational style suitable for time-constrained executives. Each chapter gives specific advice on how to manage Chinese employees, work with Chinese business partners, communicate with headquarters, face competitors, battle intellectual property rights infringers, win-over Chinese consumers, negotiate with the Chinese government, and adapt yourself (and your family) to life in China.

L'auteur - Juan Antonio Fernandez

Juan Antonio Fernandez is a professor of management at China Europe International Business School, which ranks 22nd worldwide among MBA programs on the Financial Times index.

L'auteur - Laurie Underwood

Laurie Underwood, a 14-year journalist in greater China, is director of communications and publications for the American Chamber of Commerce in Shanghai. AmCham Shanghai ranks among the two largest American chambers in Asia.

Sommaire

Foreword: China: A Must-win Market
Introduction: Opportunity and Challenge
Qualities of a Successful International Manager in China
Managing Chinese Employees
Working with Business Partners
Communicating with Headquarters
Facing Competitors
Battling Intellectual Property Rights Infringers
Winning Over Chinese Consumers
Negotiating with the Chinese Government
Living in China
Conclusion
Appendix: Research Methodolgy
Index

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Caractéristiques techniques

	PAPIER
Éditeur(s)	Wiley
Auteur(s)	Juan Antonio Fernandez, Laurie Underwood
Parution	15/04/2006
Nb. de pages	302
Format	15 x 23
Couverture	Broché
Poids	476g
Intérieur	Noir et Blanc
EAN13	9780470821923
ISBN13	978-0-470-82192-3