Corporate Strategy

Richard Lynch

850 pages, parution le 02/01/2006 (4^eme édition)

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Résumé

A rich resource that guides students through the rational and emergent approaches to strategic management. Thoroughly updated references and 27 brand new cases ensure that students will actively learn the core topics and how to apply them in practice

Features

Balanced coverage of rational and emergent approaches to the subject provides a thorough view on the subject
Emphasis on practice throughout with features to help students apply theory into practice
Clear exploration of the key concepts ensures that students reflect whilst they learn.
Clear, logical structure guides students through this complex subject.
Fully supported by teaching resources to save lecturers time and help students learn.

Sommaire

An Introduction to Corporate Strategy
- Corporate Strategy
- A Review of Theory and Practice
Analysis of the Environment
- Analysing the Environment - the basics
- Analysing Markets and Competitors
- Analysing Customers
Analysis of Resources
- Analysing Resources - The Basics
- Analysing Human Resources
- Analysing Financial Resources
- Analysing Operational Resources
The Purpose of the Organisation
- Purpose Shaped by Vision, Leadership and Ethics
- Purpose Emerging from Knowledge, Technology and Innovation
- Purpose Delivered Through Corporate and Business Objectives
Developing the Strategy
- Developing Strategic Options - the Prescriptive Process
- Strategy Evaluation and Development - the Prescriptive Process
- Finding the Route Forward - Emergent and Prescriptive Approaches
- Organisational Structure and Style and People Issues
The Implementation Process
- Resource Allocation, Strategic Planning and Control
- Government, Public Sector and Not-for-Profit Strategies
- International Expansion and Globalisation Strategy
- Strategy Dynamics and Entrepreneurial Strategy
- Managing Strategic Change
- Building a Cohesive Corporate Strategy

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Caractéristiques techniques

	PAPIER
Éditeur(s)	Prentice Hall
Auteur(s)	Richard Lynch
Parution	02/01/2006
Édition	4^eme édition
Nb. de pages	850
Format	19,5 x 26,5
Couverture	Broché
Poids	1610g
Intérieur	Noir et Blanc
EAN13	9780273701781
ISBN13	978-0-273-70178-1