Dealing with Darwin

How Great Companies Innovate at Every Phase of Their Evolution

Geoffrey A. Moore

304 pages, parution le 31/03/2006

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Résumé

Bestselling author Geoffrey Moore shows companies how to rise to the challenge of naturalselection-and master their own evolution.

Geoffrey Moore is one of the most respected and bestselling names in business books. In his widely quoted Crossing the Chasm, he identified and addressed the greatest challenge facing new ventures. Now he's back with a book for established businesses that need to learn how to adapt-or suffer the slow declines into marginalized performance that have characterized so many Fortune 500 icons in recent years.

Deregulation, globalization, and e-commerce are exerting unprecedented pressures on company profits. In this new economic ecosystem, companies must dramatically differentiate from their direct competitors-or risk declining performance and eventual extinction. But how do companies choose the right innovation strategy? Or overcome internal inertia that resists the kind of radical commitments needed to truly set the company's offers apart?

Illustrating his arguments with more than one hundred examples and a full-length case study based on his unprecedented access to Cisco Systems, Moore shows businesses how to meet today's Darwinian challenges, whether they're producing commodity products or customized services. For companies whose competitive differentiation to the marketplace is still effective, he demonstrates how innovations in execution can help boost productivity, whether a company is competing in a growth market, a mature market, or even a declining market. For companies in danger of succumbing to competitive pressures, he shows how to overcome inertia by engaging the entire corporate community in an unceasing commitment to innovate and evolve.

For any business competing in today's eat-or-be-eaten economic jungle, this groundbreaking guide shows not only how to survive, but also thrive.

L'auteur - Geoffrey A. Moore

Geoffrey A. Moore est l'un des plus grands spécialistes des marchés high-tech. Il est l'auteur de plusieurs best-sellers dont l'un, traduit sous le titre de Dans l'oeil du cyclone. Grandeur et misère de la Silicon Valley. Il partage son temps entre sa fonction de Président de Chasm Group et son activité d'associé de Mohr Davidow Ventures.