Dealing with Darwin

How Great Companies Innovate at Every Phase of Their Evolution

Geoffrey A. Moore

304 pages, parution le 05/05/2006

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Résumé

You've read the headlines: industry after industry (airlines, automakers, drug companies, high tech) battered by globalization, deregulation, and commoditization. The Darwinian struggle to deliver profitable products and services keeps getting more brutal as competitive advantage gaps get narrower and narrower. Anything you invent today will soon be copied by someone else - probably better or cheaper.

Many companies thrive during the early stages of their life cycle, reveling in bursts of energy and advancement, only to fall slack during periods of inertia and die out while others surge ahead. But some notable companies have figured out how to deal with Darwin at every phase of their evolution - making changes on the fly while fending off challenges from every quarter.

Dealing with Darwin will help you understand your company's role in its market ecosystem; where your competitive advantage came from in the past and how it will change in the future; what kinds of differentiation will be most rewarded in your current marketplace; and how to transform your internal dynamics to overcome the inertia that threatens every bold innovation.

Bestselling author Geoffrey Moore has consulted for dozens of major companies on this challenge of innovation versus inertia. But in the fall of 2002, he got an unprecedented offer from John Chambers, the CEO of Cisco Systems: unlimited access to Cisco's management processes, with permission to reveal exactly how Cisco continues to innovate relentlessly as a mature enterprise. This collaboration led to the case study that forms the heart of the book - not just an insider story but a masterpiece of management analysis.

Dealing with Darwin, Moore's most ambitious work to date, offers nothing less than a new unified theory of the evolution of markets. Drawing on hundreds of different examples, Moore illuminates how established companies can prevent their own extinction - not by throwing resources wildly at every potential innovation, but by moving forward with precision, courage, and smart timing.

L'auteur - Geoffrey A. Moore

Geoffrey A. Moore est l'un des plus grands spécialistes des marchés high-tech. Il est l'auteur de plusieurs best-sellers dont l'un, traduit sous le titre de Dans l'oeil du cyclone. Grandeur et misère de la Silicon Valley. Il partage son temps entre sa fonction de Président de Chasm Group et son activité d'associé de Mohr Davidow Ventures.

Sommaire

Preface: what this book is about and how it came to be
The economics of innovation
Innovation and category maturity
Innovation and business architecture
Types of innovation
Managing innovation in growth markets
Managing innovation in mature markets
Managing innovation in declining markets
Managing innovation in your enterprise
Extracting resources from context
Repurposing resources for core
Managing inertia in your enterprise

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Caractéristiques techniques

	PAPIER
Éditeur(s)	Wiley
Auteur(s)	Geoffrey A. Moore
Parution	05/05/2006
Nb. de pages	304
Couverture	Broché
Poids	484g
Intérieur	Noir et Blanc
EAN13	9781841127170
ISBN13	978-1-841-12717-0