
Do-It-Yourself Advertising and Promotion
How to Produce Great Ads, Brochures, Catalogs, Direct Mail, Web Sites, and More!
Résumé
Praise for the Second Edition
"Mr. Hahn's background in an industry where the creative
stretching of promotional budgets is a daily necessity
serves well the reader of this book. His advice is both
practical and imaginative, and delivered with wit as well
as wisdom."
-Andrew McNally III, Chairman of the Board, Rand
McNally
Create Madison Avenue advertising on a Main Street budget with Do-it-Yourself Advertising & Promotion
Now the most complete guide to do-it-yourself advertising includes totally new sections on branding, the Internet, and Yellow Pages advertising. This updated edition of Do-It-Yourself Advertising and Promotion offers the latest information on launching your own homegrown, successful advertising campaigns and new desktop publishing techniques. As an entrepreneur or small business owner, you'll find tried-and-true, low-budget promotional tactics. With every chapter updated and expanded, this new third edition is better-and more comprehensive-than ever.
Author Fred E. Hahn and expert contributors show you how to create successful high-impact advertising on a limited budget using practical, time-tested techniques. This friendly and accessible guide explains each method step by step-with concrete advice on planning, scheduling, budgeting, creative issues, and production procedures to help you develop effective:
- Newspaper and magazine ads
- Flyers, brochures, and invitations
- Direct mail campaigns
- Catalogs
- Web sites
- E-mail and Internet advertising
- Teleservicing
- Audiovisual materials
- Publicity tools and techniques
- And more!
Contents
- Introduction
- Table of Checklists and Key Charts
- Branding & Your "Brand Asset" Assessment
- Newspaper and Magazine Advertising
- Selecting Print Media
- Flyers, Brochures, Bulletins, and Invitations
- Direct Mail and Database Direct Marketing
- Catalogs: A Project for Creative Nitpickers
- Out-of-Home Advertising and Promotion
- Successful Yellow Pages AdvertisingChapter
- From Telemarketing to Teleservicing
- Fax and Broadcast Fax
- Basic Internet Advertising: It Doesn't Have to Start on the Internet
- Publicity and Public Relations
- Media Creative and Production: Video, CD, TV, Radio, Web Site
- Conventions, Trade Shows, Consumer Shows and Meetings
- Moving Your Project from Disk or Art through Film and Printing
- Distribution : On Working with Your DMPC
- Index
L'auteur - Fred E. Hahn
FRED E. HAHN is an independent consultant with more than thirty-five years of experience in the advertising business. He is the founder and President of Hahn, Crane & Associates, an Evanston-based advertising agency whose clients have included divisions of CBS, the New York Times, and The Wall Street Journal. Contributors TOM DAVIS, BOB KILLIAN, and KEN MAGILL are all nationally known experts in their fields.
Caractéristiques techniques
PAPIER | |
Éditeur(s) | Wiley |
Auteur(s) | Fred E. Hahn |
Parution | 07/05/2003 |
Édition | 3eme édition |
Nb. de pages | 354 |
Format | 17,8 x 25 |
Couverture | Broché |
Poids | 630g |
Intérieur | Noir et Blanc |
EAN13 | 9780471273509 |
ISBN13 | 978-0-471-27350-9 |
Avantages Eyrolles.com
Nos clients ont également acheté
Consultez aussi
- Les meilleures ventes en Graphisme & Photo
- Les meilleures ventes en Informatique
- Les meilleures ventes en Construction
- Les meilleures ventes en Entreprise & Droit
- Les meilleures ventes en Sciences
- Les meilleures ventes en Littérature
- Les meilleures ventes en Arts & Loisirs
- Les meilleures ventes en Vie pratique
- Les meilleures ventes en Voyage et Tourisme
- Les meilleures ventes en BD et Jeunesse