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Do-It-Yourself Advertising and Promotion
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Do-It-Yourself Advertising and Promotion

Do-It-Yourself Advertising and Promotion

How to Produce Great Ads, Brochures, Catalogs, Direct Mail, Web Sites, and More!

Fred E. Hahn

354 pages, parution le 07/05/2003 (3eme édition)

Résumé

Praise for the Second Edition
"Mr. Hahn's background in an industry where the creative stretching of promotional budgets is a daily necessity serves well the reader of this book. His advice is both practical and imaginative, and delivered with wit as well as wisdom."
-Andrew McNally III, Chairman of the Board, Rand McNally

Create Madison Avenue advertising on a Main Street budget with Do-it-Yourself Advertising & Promotion

Now the most complete guide to do-it-yourself advertising includes totally new sections on branding, the Internet, and Yellow Pages advertising. This updated edition of Do-It-Yourself Advertising and Promotion offers the latest information on launching your own homegrown, successful advertising campaigns and new desktop publishing techniques. As an entrepreneur or small business owner, you'll find tried-and-true, low-budget promotional tactics. With every chapter updated and expanded, this new third edition is better-and more comprehensive-than ever.

Author Fred E. Hahn and expert contributors show you how to create successful high-impact advertising on a limited budget using practical, time-tested techniques. This friendly and accessible guide explains each method step by step-with concrete advice on planning, scheduling, budgeting, creative issues, and production procedures to help you develop effective:

  • Newspaper and magazine ads
  • Flyers, brochures, and invitations
  • Direct mail campaigns
  • Catalogs
  • Web sites
  • E-mail and Internet advertising
  • Teleservicing
  • Audiovisual materials
  • Publicity tools and techniques
  • And more!

Contents

  • Introduction
  • Table of Checklists and Key Charts
  • Branding & Your "Brand Asset" Assessment
  • Newspaper and Magazine Advertising
  • Selecting Print Media
  • Flyers, Brochures, Bulletins, and Invitations
  • Direct Mail and Database Direct Marketing
  • Catalogs: A Project for Creative Nitpickers
  • Out-of-Home Advertising and Promotion
  • Successful Yellow Pages AdvertisingChapter
  • From Telemarketing to Teleservicing
  • Fax and Broadcast Fax
  • Basic Internet Advertising: It Doesn't Have to Start on the Internet
  • Publicity and Public Relations
  • Media Creative and Production: Video, CD, TV, Radio, Web Site
  • Conventions, Trade Shows, Consumer Shows and Meetings
  • Moving Your Project from Disk or Art through Film and Printing
  • Distribution : On Working with Your DMPC
  • Index

L'auteur - Fred E. Hahn

FRED E. HAHN is an independent consultant with more than thirty-five years of experience in the advertising business. He is the founder and President of Hahn, Crane & Associates, an Evanston-based advertising agency whose clients have included divisions of CBS, the New York Times, and The Wall Street Journal. Contributors TOM DAVIS, BOB KILLIAN, and KEN MAGILL are all nationally known experts in their fields.

Caractéristiques techniques

  PAPIER
Éditeur(s) Wiley
Auteur(s) Fred E. Hahn
Parution 07/05/2003
Édition  3eme édition
Nb. de pages 354
Format 17,8 x 25
Couverture Broché
Poids 630g
Intérieur Noir et Blanc
EAN13 9780471273509
ISBN13 978-0-471-27350-9

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