Driving Growth Trough Innovation

How leading firms are transforming their futures

Robert B. Tucker

242 pages, parution le 06/11/2002

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Résumé

You've read creativity books before, but innovation, as bestselling author Robert B. Tucker explains in this groundbreaking book, is much, much more: it is bringing new ideas to life-to drive growth, profitability and competitive advantage. Innovation is fast becoming the critical business skill of the 21st century. Driving Growth Through Innovation will take you behind the scenes to learn the winning methods behind some of the most exciting breakthroughs of our time.

Only companies that can consistently bring imaginative, value-added new products, services and value propositions to market will survive and grow in a rapidly-changing economy. Yet, most companies today are frustrated by their inability to turn ideas into profitable realities. Their "innovation process" is almost an oxymoron. In reality it is ad hoc, piecemeal, seat-of-the-pants, and heavily reliant on happy accidents.

This is decidedly not the case at a small but rapidly growing group of companies. In Driving Growth Through Innovation, acclaimed author and consultant Robert B. Tucker takes you behind the scenes inside 23 Innovation Vanguard Companies to benchmark how they have revamped their innovation approach for growth, profit and competitive advantage.

Driving Growth Through Innovation doesn't just describe their leading edge methods. It shows you, step-by-step, how to map out and implement your own 21st Century Innovation Blueprint that will enable you to win new customers, grow revenue, and sustain the momentum.

You will learn how to:

Design, implement an enterprise-wide innovation strategy in your company
Gain the edge by discovering and fulfilling unmet customer needs
Create a system to ensure that good ideas don't get lost-or show up in the hands of competitors
Discover product, process, and strategy ideas that have the potential to become breakthroughs
Sell ideas, internally and externally, and overcome obstacles to achieve success in the marketplace
Involve everyone in the idea-to-implementation process

Contents

21st Century Innovation
Leading Innovation
Creating the Culture
Empowering the Idea Management Process
Mining the Future
Fortifying the Idea Factory
Producing Powerful Products
Generating Growth Strategies
Selling New Ideas
Taking Action in Your Firm

L'auteur - Robert B. Tucker

Robert B. Tucker is president of The Innovation Resource, a consulting firm based in Santa Barbara, California. He advises companies ranging from Sun Microsystems to Duracell to Citibank on how to redesign their innovation processes for growth. A former adjunct professor at the University of California, Los Angeles, he is the author of Winning the Innovation Game, How to Profit From Today's Rapid Changes, Managing the Future: 10 Driving Forces of Change, and Customer Service for the New Millennium.

Caractéristiques techniques

	PAPIER
Éditeur(s)	Berrett-Koehler
Auteur(s)	Robert B. Tucker
Parution	06/11/2002
Nb. de pages	242
Format	16,3 x 24,2
Couverture	Relié
Poids	595g
Intérieur	Noir et Blanc
EAN13	9781576751879
ISBN13	978-1-57675-187-9