E-Economy : Rhetoric or Business Reality?

Leslie Budd, Lisa Harris - Collection Routledge e-Business

213 pages, parution le 19/11/2004

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Résumé

As dotcom became dotbomb, the hype that surrounded the meteoric growth of the network economy gave way to a new scepticism.

But short-term downturns have obscured the real and lasting contributions that electronic communication has made to the marketplace. For academics, policy-makers and entrepreneurs, key questions remain. How should new technology be incorporated into standard models of business practice? And how much has the Internet changed those very models? What is different about the new economy?

Using a business and socio-economic framework, the authors take a rigorous approach to the new economy, its performance and prospects. With chapters on e-Leadership, e-Management, e-Retail, e-Govemment and e-Business processes, this book takes one of the most broad-ranging and critical approaches to the topic, including human resource management, e-Marketing, enterprise culture, digitized knowledge and technology.

Rigorous, yet retaining the accessible format and style that characterizes every volume in this series, e-Economy: Rhetoric or Business Reality? provides a thorough critique of the prospects facing businesses in the new economy and will be of interest to anyone studying e-Business and commerce.

Routledge e-Business is a bold new series examining key aspects of the e-Business world, including marketing, HRM and design. Edited by a specialist team at Brunei University, it offers both managerial and technical perspectives on e-Business.

L'auteur - Leslie Budd

Leslie Budd is Reader in Social Enterprise at the Open University Business School, where he is a member of the Centre for Public Leadership and Social Enterprise (PULSE) and the Public and Non-profit Research Unit (PiN). An academician of the Academy of Social Sciences, he is also Chair of the Regional Studies Association.

L'auteur - Lisa Harris

Lisa Harris is a Chartered Marketer and Lecturer in Marketing at Brunei University. She is founder of the University's e-Commerce research group and is Course Director for the BSc in e-Commerce. She is author of Marketing the e-Business (Routledge, 2002) and co-editor of the Routledge e-Business series.

Sommaire

Death of the "new"? Re-materializing the economy
Entrepreneurial chaos, entrepreneurial order and the dotcom bubble
Social shaping of government: what can be learned from the adoption of mobile-mediated communications?
e-Leadership: challenges of new governance models
e-Management and workforce diversity
ICT and institutional change at the British Library
Coerced evolution: a study of the integration of e-Mediated learning into a traditional university
e-Government: from Utopian rhetoric to practical realism
e-Retail: paradoxes for suppliers and consumers
e-Business processes: information and operations for competitive advantage
Building trust in stakeholder relationships: are call centres sweat shops or massage parlours?
Conclusion: where do we go from here? Embedding the rhetoric of the e-Economy in the reality of business activity

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Caractéristiques techniques

	PAPIER
Éditeur(s)	Routledge
Auteur(s)	Leslie Budd, Lisa Harris
Collection	Routledge e-Business
Parution	19/11/2004
Nb. de pages	213
Format	15,5 x 23,5
Couverture	Broché
Poids	431g
Intérieur	Noir et Blanc
EAN13	9780415339551
ISBN13	978-0-415-33955-1